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TEMPO DI ANNUNCI

In giro c’è aria di vacanze. Non so quanto siano indotte dalla crisi economica o dalla voglia di ritemprarsi per ripartire in Settembre con nuova lena. In questi mesi sarò alle prese con la correzione delle bozze di un mio nuovo libro dal titolo 3passi per ridisegnare la tua impresa (d’ora innanzi 3passi). La pubblicazione è prevista nel prossimo mese di ottobre nei tipi di Tecniche Nuove. E’ il mio settimo libro.

Si tratta di un testo che ho pensato per imprenditori,  per manager e per scuole di formazione per laureati esperti, con l’intento di  proporre loro un approccio evolutivo che aiuti le loro aziende a rigenerarsi, migliorando la loro  reputazione e ad aumentare il valore delle loro relazioni d’affari. Il tutto, risparmiando molto tempo e molto denaro rispetto agli approcci tradizionali. Mi piacerebbe che aiutasse imprenditori e manager a ridisegnare la propria azienda, tenuto conto degli scossoni della di questa lunga crisi in atto.

3passi propone un approccio empirico, essenziale. E’ basato sull’esperienza di chi, come il sottoscritto, ha dapprima teorizzato eppoi vissuto personalmente le esperienze applicative di come ogni impresa dovrebbe comunicare se stessa in modo efficace, tenuto anche conto dell’attuale crisi economico-finanziaria o Grande Recessione, come viene comunemente definita.

Negli anni recenti ho applicato in diverse aziende il percorso di 3passi. In precedenza,  per anni, avevo tenuto corsi pubblici a Milano e in giro per l’Italia affinando continuamente gli aspetti concettuali e metodologici. Di queste esperienze riporterò molti riferimento nel corso del testo.

L’esperienza acquisita e i risultati conseguiti mi hanno talmente entusiasmato da ipotizzare di configurare il percorso 3passi in un format strutturato, adatto ad essere ceduto in licenza d’uso, come un qualsiasi know how di processo.

Con 3passi mi propongo di prendere per mano idealmente imprenditori e manager, soprattutto di fascia alta, e mostrare loro come dovrebbero procedere per ridisegnare la loro impresa. E far sì che comunichi, tutta, in modo efficace. Non solo, ma vorrei dimostrare loro come attraverso 3passi possano aumentare  il fatturato globale ed il valore delle loro aziende.

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