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IL DOPO CRISI RICHIEDERA’ FORZE CON NUOVE MOTIVAZIONI (Prima parte)

Se prescindo dall’ ottimismo di maniera di alcuni politici, durante queste settimane  pre-ferragostiane  leggo e  sento poche dichiarazioni attendibili sul dopo crisi. Ha preso tutti talmente alla sprovvista e ha colpito in modo così duro che tutti sembrano aver paura…dell’acqua tiepida. Eppure di discorsi ne ho sentiti molti da parte sia di autorevoli studiosi, sia di imprenditori e manager. Così pure ho letto libri e giornali credibili. Avendo vissuto in prima persona almeno tre  crisi economiche, a partire da quella petrolifera del ’73, mi aspettavo che a questo punto della crisi qualche proiezione emergesse. Invece poco o nulla. Nonsolo, ma quel poco che ho sentito sa molto di déja vu.

Io vorrei provare ad azzardare qualche ipotesi di lavoro, beninteso con tutte le cautele del caso. Per farlo mi limiterò ad un aspetto che continua a starmi a cuore: la gestione delle imprese.

La prima cosa che si  svilupperà in modo spontaneo credo che sarà un ampio dibattito sui possibili assetti organizzativi. Mi auguro che emerga per prima l’esigenza di una razionalizzazione/modernizzazione. Troppi schemi organizzativi sono ancora in vigore. Ad esempio, mi augurerei che la separazione tra marketing e vendite venisse superata. Così pure mi augurerei che le imprese si dotassero di una sezione innovazione e sviluppo stabile. Più che innovazione di prodotto c’è bisogno di innovazioni di processo. Di quelle che aumentano la competitività. E’ probabile che aumentino le prestazioni in outsourcing. I terzisti dovrebbero raggiungere livelli mai raggiunti.  Per un bel pò la parola d’ordine sarà: costi fissi bassi. Mi risulta che durante questi mesi molte azienda abbiano approfittato della crisi per alleggerirsi di alcuni costi fissi non proprio sintonizzati con i processi aziendali. E’ probabile che  appena gli affari riprenderanno a girarele stesse aziende richiedano talenti nuovi in grado di affrontare progetti complesse più che veri e propri specialisti. Anche le esigenze commerciali evolveranno. Si svilupperà sempre di più la vendita di soluzioni sistemiche che non di prodotti specifici. Il risparmio energetico si combinerà con molte tipologie di soluzioni manifatturiere. Così pure la salvaguardia dell’ambiente.

Le aziende dovranno orientarsi sempre di più verso i clienti, presi uno per uno. I tempi sono ormai maturi. A partire dalle banche e dalle assicurazioni. L’orientamento al mercato diventerà un rudere concettuale. Dovrà imporsi l’orientamento ai clienti. E’ probabile che  i consumatori si attrezzino per imporre il soddisfacimento delle proprie aspettative.

I laureati dovranno scegliere indirizzi impegnativi. Dovranno entrare nelle aziende e diventare subito operativi. Personalmente continuo a suggerire di intraprendere corsi di laurea cosiddetti “seri”. (Continua)

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