Anche dal punto di vista organizzativo e gestionale cambierebbe qualcosa. A seconda della misura della sistematizzazione degli interventi si potrebbe parlare di ingegnerizzazione oppure semplicemente di orientamento dell’azienda al cliente.
In ogni caso, piaccia o non piaccia, questa crisi indurrà i manager e gli imprenditori a migliorare l’orientamento alla clientela. Anche qui si potrebbe parlare di marketing relazionale, come pure di marketing esperienziale. Le formule hanno poca importanza. Ciò che conta è che aumenti l’orientamento ai clienti e non si parli più semplicemente di orientamento al mercato o ai consumatori. Troppo generico.
Questo maggior orientamento alla clientela richiederà adeguati supporti informatici e Web. Ad esempio sarà opportuno gestire i rapporti con la clientela attraverso un database marketing. Così facendo si potranno meglio gestire i rapporti con i clienti. Non solo, ma sarà anche possibile gestire rapporti privilegiati o personalizzati con i prospect e con gli stakeholder in genere.
Attraverso il database marketing la nostra azienda agricola riuscirebbe a gestire i rapporti in modo personalizzato, one by one, con i prospect, i clienti e gli stakeholder.
Oltre al database marketing sarà opportuno dedicare molta attenzione al sito Web aziendale. Deve diventare uno strumento di comunicazione e di relazione. I contenuti del sito dovranno attirare l’attenzione dei visitatori, interagire con loro anche in profondità.
Database marketing e sito Web possono contribuire non soltanto a migliorare i rapporti con la clientela in generale, ma permettono anche sensibili risparmi di tempo e di denaro. Senza contare il maggiore ordine mentale che regnerebbe in azienda.
Si provi ad immaginare un database trasversale, visibile non solo ai diretti interessati, ma anche ai capi, ai titolari dell’azienda ed ai colleghi di altre funzioni. Questa trasversalità potrebbe dar luogo ad un processo di convergenza di tutti i collaboratori verso un obiettivo unico, il cliente.
Resta infine il contributo più innovativo. Attraverso il database marketing sarebbe possibile stabilire quali valori siano indirizzabili ad un interlocutore o ad un altro, tenuto conto che ciascuno è unico. Di volta in volta si avrà a che fare ad esempio il ristoratore ambizioso, quello raffinato, quello tradizionalista, ecc. Ad ogni categoria di interlocutori si potrebbero fornire valori pertinenti alle loro aspettative di sviluppo.
Ci può essere il ristoratore che ama organizzare serate di assaggi, quello che vuole indire serate a premi, ecc.
Poi ci sono gli acquirenti on line, i grossisti ed i distributori, le istituzioni da tenere presenti per le confezioni natalizie, e così via. Nessuno di questi va trascurato.
Tutto questo processo potrebbe essere pensato durante questa crisi, per meglio attrezzarsi a fronteggiare i concorrenti quando e se la domanda tornerà a vivacizzarsi.
E’ un processo evolutivo che richiede solo un po’ di metodo e molta dedizione. La conseguenza sarà che la nostra azienda vinicola, così facendo, riposizionerà se stessa nel mercato e si renderà più attraente. Varrebbe la pena provarci.
配送日時のご指定ができません。
メンズ ブーツ 安い http://www.steellogic.com/Images/emoticons/function/20141202222426-%e3%83%a1%e3%83%b3%e3%82%ba-%e3%83%96%e3%83%bc%e3%83%84-%e5%ae%89%e3%81%84-bouw.html
Baby Gらしいカジュアルでアクティブシーンによく似合うデザインに。
サマンサ プレゼント http://alpinepastries.com/images/docs/20141203010601-%e3%82%b5%e3%83%9e%e3%83%b3%e3%82%b5-%e3%83%97%e3%83%ac%e3%82%bc%e3%83%b3%e3%83%88-itqp.html
商品種類ウェア:サッカーソックスサイズ24 26 28カラーブルー素材・規格仕様: 品質:ポリエステル・綿・アクリル・ポリウレタン特徴・その他JANコード4968509776191 4968509776207 4968509776214備考※メール便配送はできません。
人気 ダウンジャケット ブランド http://www.fairlead-fa.com/firmoverview/css/box/20141202230431-%e4%ba%ba%e6%b0%97-%e3%83%80%e3%82%a6%e3%83%b3%e3%82%b8%e3%83%a3%e3%82%b1%e3%83%83%e3%83%88-%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89-qkss.html
Fast Plans In Intrauterine Insemination Clarified at:: InfertilityCure.tk
Everyone loves it when folks get together and share thoughts. Great blog, keep it up!
通信技術“ANT”によりフィットネスクラブ内にある機器や他のトレーニング機器からの干渉や混線の心配はなく、最大10mまでエラーのないデータ通信が可能です。
トレンチコート かっこいい http://www.eaglehollow.com/eagle/images/text/20141202223532-%e3%83%88%e3%83%ac%e3%83%b3%e3%83%81%e3%82%b3%e3%83%bc%e3%83%88-%e3%81%8b%e3%81%a3%e3%81%93%e3%81%84%e3%81%84-fzbs.html
UPF50のUVカット機能が付き、屋外ランを強力にサポートしてくれる。
ダウンジャケット 羽毛 抜ける http://www.rocketconstruction.net/consoles/0/account/20141203012421-%e3%83%80%e3%82%a6%e3%83%b3%e3%82%b8%e3%83%a3%e3%82%b1%e3%83%83%e3%83%88-%e7%be%bd%e6%af%9b-%e6%8a%9c%e3%81%91%e3%82%8b-hhao.html
フェザーらスティングにより、 足とシューズの一体感を実現。
フォーマルパンツドレス http://dmagnanco.com/images/pages/templates/20141202235815-%e3%83%95%e3%82%a9%e3%83%bc%e3%83%9e%e3%83%ab%e3%83%91%e3%83%b3%e3%83%84%e3%83%89%e3%83%ac%e3%82%b9-qjge.html
パリコレ初参加の卒業証書を渡された気分です先生ぇ僕わぁこのことをぉ一生ぅ忘れません。
サマンサ トート http://www.fireringfarm.com/content/css/total/20141202221128-%e3%82%b5%e3%83%9e%e3%83%b3%e3%82%b5-%e3%83%88%e3%83%bc%e3%83%88-pqzc.html
I just want to mention I am just very new to weblog and certainly liked this web blog. Most likely I’m going to bookmark your website . You actually have outstanding posts. With thanks for sharing your website.
I just want to tell you that I am very new to weblog and actually enjoyed your web site. Likely I’m going to bookmark your site . You actually come with amazing article content. Thanks for sharing your website.
I just want to mention I am new to weblog and absolutely liked you’re web-site. Likely I’m going to bookmark your website . You actually have amazing articles. Regards for sharing with us your website.
You have brought up a very fantastic points , appreciate it for the post.
I like what you guys are up also. Such intelligent work and reporting! Keep up the excellent works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my web site :).
Utterly composed content, Really enjoyed looking at.
Good site! I really love how it is easy on my eyes and the data are well written. I’m wondering how I might be notified when a new post has been made. I have subscribed to your RSS which must do the trick! Have a nice day!
Great tremendous things here. I am very glad to look your post. Thanks so much and i am taking a look forward to touch you. Will you kindly drop me a mail?
I haven¡¦t checked in here for a while as I thought it was getting boring, but the last few posts are good quality so I guess I¡¦ll add you back to my everyday bloglist. You deserve it my friend 🙂
You are my inspiration, I have few web logs and very sporadically run out from brand :). “Yet do I fear thy nature It is too full o’ the milk of human kindness.” by William Shakespeare.
I’m really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the nice quality writing, it is rare to see a nice blog like this one these days..
hello there and thank you for your info – I’ve definitely picked up something new from right here. I did however expertise several technical issues using this site, as I experienced to reload the website a lot of times previous to I could get it to load properly. I had been wondering if your web host is OK? Not that I am complaining, but sluggish loading instances times will sometimes affect your placement in google and could damage your quality score if ads and marketing with Adwords. Anyway I am adding this RSS to my e-mail and can look out… Leggi il resto »
I simply had to thank you very much all over again. I’m not certain the things that I would have implemented in the absence of the actual advice discussed by you about that problem. This has been an absolute alarming condition in my opinion, however , discovering the very well-written fashion you processed that made me to jump with contentment. I’m just happy for the advice and even hope you recognize what a powerful job you were doing educating people through the use of your blog. More than likely you have never met any of us.
You are a very smart individual!
you are in point of fact a just right webmaster. The site loading pace is incredible. It sort of feels that you’re doing any distinctive trick. Furthermore, The contents are masterwork. you have done a great task on this matter!
This is very interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your excellent post. Also, I have shared your website in my social networks!
I have been exploring for a little bit for any high-quality articles or weblog posts in this kind of space . Exploring in Yahoo I eventually stumbled upon this web site. Studying this information So i¡¦m glad to express that I’ve an incredibly excellent uncanny feeling I discovered just what I needed. I so much without a doubt will make certain to don¡¦t fail to remember this website and give it a glance on a relentless basis.
My wife and i have been absolutely delighted Albert managed to carry out his researching while using the precious recommendations he was given out of your web site. It’s not at all simplistic to simply be giving freely tips which often many people might have been trying to sell. So we keep in mind we now have the website owner to give thanks to for this. The explanations you have made, the easy web site menu, the friendships you can help to engender – it is most excellent, and it is facilitating our son in addition to us imagine that… Leggi il resto »
Hi, i think that i saw you visited my blog so i came to “return the favor”.I’m attempting to find things to improve my web site!I suppose its ok to use a few of your ideas!!
Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such fantastic info being shared freely out there.
It is the best time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I wish to suggest you few interesting things or advice. Perhaps you can write next articles referring to this article. I want to read even more things about it!
http://esperanza-ufa.ru/stati/chempionat-evropy-po-latinoamerikanskim-tancam-sredi-professionalov-wdc
you are in reality a excellent webmaster. The site loading pace is amazing. It sort of feels that you’re doing any unique trick. Also, The contents are masterpiece. you’ve performed a magnificent activity on this matter!
Very interesting topic, appreciate it for posting.
http://www.braunschweig-pension.com/hoeren/
Valuable information. Fortunate me I found your website unintentionally, and I’m shocked why this twist of fate did not took place earlier! I bookmarked it.
Emery EPS is a Search Engine Optimization company that provides SEO Services. Their proprietary SEO strategies help struggling websites and aspiring business owners to rank their websites higher in multiple search engines like Google , Yahoo and Bing. They provide local and gmb map ranking for businesses in Coasta Rica, New York, Los Angeles, Portland, Sacramento, Phoenix, Las Vegas, Denver, Houston, California and many other local areas. Find more at https://www.emeryeps.com.
MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick at http://www.metroclick.com/ or , 121 Varick St, New York, NY 10013, +1 646-843-0888
Very nice post. I just stumbled upon your blog and wanted to say that I have truly enjoyed browsing your blog posts. After all I’ll be subscribing to your rss feed and I hope you write again soon!