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L’atteggiamento prevalente che molta gente ha assunto in queste settimane è proprio questo: meno male che vado in vacanza, così mi libero da questa cappa di grigiore che incombe su tutti noi.
Temo che questa battuta rifletta un atteggiamento diffuso, irresponsabile. C’è infatti chi pensa che una fuga in avanti sia il modo migliore di risolvere i problemi derivanti dalla grande recessione che stiamo attraversando.
L’irresponsabilità deriva soprattutto dal fatto di non essersi posti il problema in modo realistico. Ad esempio, di non essersi domandati se dopo le vacanze la loro azienda sarà ancora aperta oppure no. Questa è una crisi con l’onda molto lunga. Gli effetti più negativi devono ancora venire. Sono più negativi perchè si aggiungono ai precedenti e perchè si pensa che la crisi sia finita. I segnali di ottimismo che vengono da più parti non segnano un’inversione di tendenza come si è avvertito nelle precedenti crisi economiche. Segnano semplicemente un rallentamento del peggioramento. Mai sentita un’affermazione così inesorabile!
Questacrisi continuerà ad imporre drastiche riduzioni di costi alle aziende. Inoltre, non credo che ai primi segnali di ripresa le aziende ricominceranno ad assumere a man bassa, magari con qualche precauzione in più, ad esempio puntando sulle formule cosiddette precarie. Sono pure abbastanza convinto che i venditori non saranno più così efficaci come lo sono stati in passato. Anzi dovranno fare un salto di qualità. Prevarranno gli orientamenti d’acquisto, nel senso che le aziende acquisteranno le cose che saranno essenziali. Prevarrà la cautela. Non solo, prevarranno anche selezioni di personale molto drastiche.
I consumatori finali, a loro volta, si indebiteranno di meno, probabilmente spenderanno le stesse somme di prima della crisi, ma acquistando molto meno cose. L’aumento dei prezzi al consumo finale non diminuiranno. Appena la gente mostrerà di avere un po’ di denaro in più in tasca scatteranno all’insù. L’animus dei commercianti non sarà comprensivo nei confronti degli acquirenti. Così come rivelano le loro incongruenze esibendo vendite promozionali con sconti inverosimili, così continueranno ad applicare gli stessi mark up di prima nella prossima stagione.
Ecco perché considero irresponsabile l’atteggiamento delle persone che pensano di risolvere i loro problemi andando in vacanza. Senza attrezzarsi per affrontare il peggio.
Il problema non è tanto se essere ottimisti o meno, quanto come affrontare il proprio futuro.
Com’è la conoscenza dell’inglese?
Cosa sapete di reti a banda larga, di Web, di business Web,?
A che livello è la vostra competenza di Project Management?
Quale competenza in più sarebbe utile per fare meglio il vostro lavoro attuale?
Mi farei un’accurata autoanalisi e sceglierei. Approfitterei per fare un corso di almeno tre settimane all’estero per farmi una bella full immersion, oppure per seguire un corso specialistico.
Insomma, cercherei di dotarmi di qualche strumento di competenza in più. Non andrei né a Ibiza, né alle Maldive, né in Sardegna. Rischierei solo di ritrovarmi nella stessa atmosfera di casa. Come dire che avrei portato la crisi in vacanza. Invece andrei in Canada, o in Cornovaglia o in Norvegia, o nella West Coast USA, o in Irlanda. Dove possa cogliere occasioni di crescita per fronteggiare megli il futuro.
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