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DOVE VA L’UMANITA’

Mi riferisco agli uomini di marketing, agli imprenditori, ai manager che si occupano dello sviluppo delle loro aziende. Alcuni libri fa sono incappato in casi e letture che mi hanno indotto modificare il mio modo di pensare il mondo esterno. Per anni siamo stati infarciti dell’idea che la segmentazione fosse la chiave di ogni pianificazione di marketing. Col tempo mi sono reso conto che siccome ogni individuo è unico, non fosse logico intruppare i possibili acquirenti in cluster blindati. Incoraggiato da alcune letture di filosofi scientifici, ho cominciato a fare riferimento all’ umanità. Dove va l’umanità? È la domanda che ho cominciato ad esternare. Ho subito trovato uno strano interesse. Qualcuno si è stupito di questo orientamento. Qualcun altro ha trovato il quesito affascinante. Siccome mi sono convinto che ciascuno di noi nella propria vita d’affari e privata si trovi a che fare con individui, ciascuno preso con la propria unicità, con la propria dose di spirito animale (sic!), ho pensato che valesse la pena insistere.

Se ci riferiamo alla crisi attuale e ci domandiamo dove stia andando l’umanità qualche idea mi è venuta.

Dal numero di casi affrontati  e da ciò che  leggo mi sembra ad esempio che tra i giovani ci sia una gran confusione sul loro futuro. Alcuni hanno capito che devono cercare le soluzioni al proprio futuro in se stessi. Sta emergendo un desiderio forte di acquisire una propria autonomia. Di conseguenza cercano soluzioni di fondo. Le lauree in Scienze della  Comunicazione stanno passando di moda, mentre stanno prevalendo gli orientamenti verso studi severi, attraverso lauree serie.

Accanto a questi, altri giovani continuano a tirare a campare. Altri continuano a pensare che tutto sia loro dovuto.

Le aziende hanno sempre più bisogno di collaboratori con proprie competenze distintive, orientate  verso la soluzione dei problemi dell’umanità che dovranno affrontare. Presto o tardi saranno costrette ad evolvere. Di conseguenza anche i rapporti con le aziende interlocutrici saranno più  impegnativi.

Nel frattempo, in mancanza di uno spirito moralistico diffuso, l’Italia, le città, la gente stanno degradando, Non c’è giorno che non incontri qualcuno che cerca di vivere facendo il furbo, scaricando le responsabilità sugli altri. Le istituzioni, invece di rigenerarsi,  difendono le posizioni acquisite  coi denti.  Luoghi comuni, schemi mentali obsoleti continuano ad imperversare. I quarantenni sono in piena crisi. Bloccati. Eppure sono convinto che prevarrà chi avrà il coraggio di intraprendere iniziative in cui crede fino a diventare contagioso.

Il tanto vituperato individualismo aumenterà fintantoché la gente non capirà che le relazioni devono essere coltivate per imparare a crescere e sviluppare relazioni da’affari su base etica. Come mi diceva Monsignor Tonini, l’umanità è sempre più costretta all’etica.

Il risollevamento avverrà comunque se si ripartirà dai valori fondamentali. Per riuscire nella vita non ci sono scorciatoie. Il miglior modo per crescere è crescere.

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