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I blog professionali ( o siti personali) stanno affiancando sempre di più le vecchie forme di presentazione di se stessi. Questo è il convincimento che mi sto facendo mano a mano che procedo nel mio blog professionale (www.progettoacademy.it).
Le conoscenze sulla concettualità dei blog, sulla loro funzionalità le sto mettendo a punto. Ci sto lavorando collaborando con l’Università Cattolica di Milano.
L’assunto da cui sono partito è il seguente:
la gente ha sempre più bisogno di stabilire relazioni d’affari sulle quali poter contare
Utilizzando il Web è possibile non solo presentare se stessi, ma lo si può fare a distanza. Ho già fatto molte prove, dell’ordine delle molte decine. Sempre ho avuto un riscontro positivo. Azzardo a dire che i blog professionali fanno la differenza. In qualche caso la presentazione attraverso il mio blog professionale a distanza, ad esempio da Milano a Padova, a Monza, a Roma, ha suscitato un evidente interesse. In altri casi ha fatto scaturire l’esigenza di approfondire la conoscenza tra me ed il mio interlocutore. Devo ancora testare i contatti internazionali.
In queste fasi iniziali di sviluppo ho cominciato a cercare di capire quali possano essere le implicazioni. Donde lo stimolo a collegarmi con la Cattolica per sviluppare un certo numero di tesi e approfondire l’argomento. Ho già in mente alcune idee.
Vediamo le prime implicazioni, le più immediate:
la prima, il blog professionale non è un social network del tipo Face Book. Lo può essere in senso lato, in quanto induce allo sviluppo di relazioni personali. Ma su un piano del tutto originale;
la seconda, il blog professionale va mantenuto su un buon livello di contenuti. Non ammette cali di concentrazione. Non lo si può alimentare con argomenti che siano men che interessanti. Deve essere attraente;
la terza, sono pragmatici. Come tutte le forme di siti Web aiutano a risparmiare molto tempo e molto denaro. Alcuni giorni or sono ho parlato al telefono con un imprenditore, gli ho suggerito di vedere il mio blog. Riporterò la sua case history sul mio blog;
la quarta, il focus di ogni blog professionale deve basarsi sull’apporto di conoscenza. Anche un blog di un attore, di un critico cinematografico devono porsi come scopo di comunicare conoscenza. Non comunica solo il nome e cognome ed il numero di cellulare, comunica stimoli che fanno andare oltre. Fanno la differenza;
la quinta, provoca riflessioni psicologiche in termini di differenza tra la comunicazione tradizionale, cartacea, e la comunicazione sul Web.
Così va il mondo.
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