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ANCHE GLI INDIPENDENTI DEVONO PROFESSIONALIZZARSI

Da qualche tempo i cosiddetti lavoratori indipendenti (compreso le piccolissime imprese) attirano l’attenzione dell’opinione pubblica, per intenderci, i giornali. Il tema è sempre il Welfare, o giù di lì. A me sembra limitativo. Gli indipendenti non andrebbero visti solo dal punto di vista politico. Varrebbe la pena considerarli per il ruolo che potrebbero svolgere nella società italiana e l’apporto che potrebbero dare all’economia italiana.  Ad esempio nessuno si preoccupa di sollecitare in loro una maggiore professionalità diffusa. Chi li sollecita ad essere professionali? Si parla tanto di meritocrazia, ma all’etica nemmeno si fa cenno. Ben più ampio dovrebbe essere considerato il ruolo dei lavoratori indipendenti.

Un lavoratore indipendente, per definirsi tale, deve possedere almeno i seguenti  requisiti:

_primo, dev’essere preparato a risolvere problemi delle aziende o delle persone. Deve cioè conoscere un mestiere per averlo sperimentato; deve avere un metodo di lavoro da esibire, ossia sapere come affrontare la soluzione dei problemi sul piano concettuale e formale; deve possedere un congruo numero di relazioni d’affari alle quali sia in grado di apportare valore;

_ secondo, dev’essere organizzato. Deve dotarsi di un ufficio, anche piccolo, ove lavorare, deve essere attrezzato di pc, programmi di presentazione. Soprattutto, deve dotarsi di una rete di partnership alla quale ricorrrere nel caso la soluzione del problema richiede competenze diverse dalle sue;

_terzo, deve saper comunicare. Ciò significa che deve dotarsi di un proprio sito web o di un blog professionale. Quindi deve farsi apprezzare per i contenuti che sa esprimere. Deve inoltre organizzare una comunicazione one-by-one con i propri interlocutori-target. Questa competenza può svilupparla senza eccessivo impegno di tempo;

_quarto, deve essere etico. Ciò si traduce nel fornire contenuti-valori superiori al valore intriseco della relazione d’affari, ovvero valori-contenuti che fanno la differenza. Non deve cercare di accaparrare più incarichi possibile. Dopodiché è probabile che sia in grado di farsi rispettare. E’ imporre la propria dignità;

_quinto, deve fare manutenzione alla propria professionalità. Studiare, mettere a punto nuovi metodi, assimilare nuovi modelli funzionali, sono altrettante modalità per fare manutenzione alla propria professionalità ed aggiornarla;

_sesto, deve mettere in pratica la logica di servizio. Significa assicurarsi che ciascun cliente condivida e sia soddisfatto delle soluzioni adottate. Deve evitare di prevaricare il cliente, come pure  assecondare in toto l’interlocutore pur di non contraddirlo. Il cliente deve vivere le soluzioni. Ove possibile deve sperimentarle.

Questa configurazione di lavoratore indipendente vale per qualsiasi specializzazione. Non dev’essere l’appartenenza ad un ordine o ad un altro che definisce la professionalità del lavoratore indipendente. E’ l’orgoglio di fare impresa da se stessi. Con tutto ciò che segue.

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