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L’INSEGNAMENTO DI WARREN BUFFET

Ammettiamo che sia un’eccezione, che sia stato molto fortunato, che sia incappato in un percorso professionale favorevole sin da giovane, ecc. ecc. l’insegnamento che ci è arrivato da Warren Buffet è notevole. Ne ho già parlato in precedenza (post del 2.11.2009). Qui vorrei riprendere l’argomento e generalizzarlo.

Dalla lettura del libretto: Warren Buffet e l’intertepretazione dei bilanci (traduzione Tecniche Nuove 2009) avevo già detto che se ne possono trarre alcuni insegnamenti. Soprattutto in coincidenza con al crisi attuale. L’insegnamento ha dei destinatari precisi: i manager e gli imprenditori. L’insegnamento di fondo che dovrebbero trarne è il seguente: così come ho più volte sostenuto che gli imprenditore (e i manager veri) dovrebbero sentirsi sempre soli, sostengo che gli stessi dovrebbero non soltanto leggere il libretto di Warren Buffet. Essi dovrebbero fare propri i criteri suggeriti dall’autore.

E’ come dire che non devono solo prenderne nota, ma devono pensare a quali implicazioni ne possano derivare, sia positive sia negative.

Per ogni voce di bilancio W. Buffet ha seguito un criterio. Quando quel criterio non fosse stato rispettato non avrebbe investito.

Questa analisi dei criteri da seguire l’ha fatta per ciascuna voce del conto economico e dello stato patrimoniale. Non solo, ma appare talmente puntuale e  rigorosa da non ammettere eccezioni.

Quegli stessi criteri sembrerebbe che li abbia seguiti per l’analisi dei ricavi, del costo del venduto, delle spese generali, degli ammortamenti, ecc. puntualmente fino in fondo.

Nel leggere il libro mi sono fatto io stesso la domanda che rivolgerei a migliaia di imprenditori e imprenditori: abbiamo tutti seguito o meglio stiamo seguendo l’andamento delle voci di bilancio con tanto rigore. Quante concessioni abbiamo fatto alla rilassatezza, all’ottimismo, alla compiacenza delle banche? Quante volte avremmo voluto alleggerire un costo ed abbiamo resistito alle insistenze di altri collaboratori.

Personalmente ne ho tratto un insegnamento che ogni tanto ripeto anche in questi post.  Non solo gli imprenditori devono sentirsi soli, ma devono anche attenersi ai valori fondamentali. Costi quel che costa. Il caso vuolel che  i valori fondamentali non possano che coincidere con il rigore. Quindi con l’autodisciplina.

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