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ANCHE LE PMI POSSONO RIDEFINIRE IL LORO BUSINESS

In tempi di grandi rivolgimenti come gli attuali anche le PMI (piccole medie imprese) possono scoprie nuove opportunità. Condizioni necessarie sono:

conoscere bene il business attuale,

disporre di competenze distintive,

saper comunicare ciò che fa la differenza agli interlocutori-target

Di seguito ho riportatoalcuni esempi di ridefinizione del proprio business:

  • Da salumiere a ristoratore
  • Da cascinale ad agriturismo
  • Da consulente finanziario a Family Office Mgr
  • Da Ricerche di marketing a Knowledge Web Agency
  • Da grossista di apparecchiature elettroniche a softwarehouse
  • Da miniera a parco divertimenti
  • Da grossista di prodotti petroliferi a soc. di Engineering
  • Da correttore di bozze a Editor eppoi Casa editrice
  • Da cuoco a gestore di ristorante
  • Da panettiere a franchising prodotti da forno
  • Da parco divertimenti a nave crociere
  • Da controllo di qualità a fabbricante di prodotti parafarmaceutici
  • Da albergatore a albergatore-gestore di funivie a gestore di villaggi vacanze
  • Da pubblicitario a comunicatore d’impresa
  • Da fabbricante di scarpe a allevatore di bovini
  • Da produttore di capi di abbigliamento ad allevatore di animali ovini

Alcuni esempi implicano un cambiamento vero e proprio del business e richiedono nuove strategie di marketing, altri sono semplici estensioni del business attuale. In questo caso è sufficiente estendere le proprie relazioni d’affari.

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