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FORZOSA RIDUZIONE DELLE CAPACITA’ PRODUTTIVE

Una delle conseguenze dell’attuale crisi sarà la forzosa riduzione delle capacità produttive aziendali. A partire dagli anni sessanta a ieri prassi comune di ogni azienda è stato l’incremento delle capacità produttive. Personalmente ho assistito al passaggio da capacità produttive di ammoniaca da 100 tonn. giorno a 1000 tonn. giorno in cinque anni. Un incremento di dieci volte. Impressionante. Una volta raggiunto il limite massimo delle capacità produttive sono subentrate le diversificazioni, l’esportazione di macchinari per produrre ciò che si produceva in Italia, e così via.

Per fronteggiare la crisi attuale si imporranno almeno due modifiche radicali. Pensare meno in grande e più tecnologico o più sofisticato. E’ risaputo che oltre una certa misura le economia di scala non funzionano più.. In compenso la competitività sarà sempre un parametrovincente. Per essere più competitivi occorrerà saper soddisfare bisogni sempre più interstiziali, cioè più sofisticati. Quindi le capacità produttive non saranno più un obiettivo per mantenere la competitività. La stessa Coca Cola, per essere  competitiva, non dovrà aumentare le dimensioni delle capacità di imbottigliamento. Dovrà semmai garantire la prossimità, riposizionarsi come ha fatto negli anni recenti.

Le capacità produttive non sono più un fattore competitivo in se e per sé. Ma se così è cosa dovranno fare le migliaia di aziende italiane che vedono nell’acquisto di nuovi capannoni l’aumento della loro forza competitiva?

L’aumenta della disoccupazione è già una delle risposte. Le migliaia di aziende terziste italiane è probabile che debbano ridursi in numero. Non riceveranno più le commesse di un tempo. Ecco perché in Italia sta aumentando vertiginosamente il numero delle cosiddette partite IVA.

Ma i problemi non si affrontano licenziando le persone o diminuendo le proprie capacità produttive. Occorrerà qualificare la propria offerta. E’ come dire che molte aziende dovranno rinunciare ai grandi capannoni e pensare a rendere la propria offerta più competitiva.

Come fare? Un primo provvedimento sta nella informatizzazione dei processi produttivi, un altro nella webbizzazione dei sistemi di comunicazione e di gestione delle relazioni d’affari, un altro nell’accorpamento di aziende alo scopo di fornire un’offerta più attraente, ecc..

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373 Commenti riguardo "FORZOSA RIDUZIONE DELLE CAPACITA’ PRODUTTIVE"

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