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GLI AVVOCATI LOW COST: UN SEGNALE PROMETTENTE

Ho preso nota sul Corriere della Sera della diffusione che stanno avendo i negozi di avvocati. Avevo già avvistato qualche vetrina in giro per la città. Si tratta di una iniziativa che se continuerà l’effetto sarà dirompente nei confronti dei ordini professionali. Più volte ho lamentato l’orientamento degli avvocati e commercialisti verso uno marcata propensione alla fatturazione più che al problem solving. Forti della loro appartenenza ad un ordine riconosciuto per legge, ho colto più di una volta questo atteggiamento. La stesso carattere istituzionale conferito agli ordini professionali ed ai meccanismi di accesso agli stessi ha favorito la calcificazione degli atteggiamenti e comportamenti.

Questa evoluzione ha indotto a sua volta gli stessi clienti ad assumenre atteggiamenti di sudditanza psicologica.

La diffusione dei negozi di avvocati non è stata apprezzata dall’ordine degli avvocati che li ha accusati  di violazione del divieto di accaparramento della clientela. C’era da aspettarselo.

Sono convinto che le condizioni ambientali non potranno arrestare il processo di sviluppo dei negozi di avvocati. Anzi lo estenderanno. Gli elementi a favore sono almeno tre: l’abbondanza di avvocati in cerca di lavoro, la liberalizzazione già ufficializzata dall’on. Bersani in passato, il lento processo verso la liberalizzazione, quindi verso la meritocrazia. Anche questo l’Ordine degli avvocati dovrà metterlo in conto.

Ai protagonisti spetterà comunque un compito importante. Dovranno evitare di farsi prendere la mano dalla fregola di acquisire clienti ad ogni costo. Dovranno costruirsi una reputazione propria attraverso una professionalità ineccepibile.

Il progetto di lanciare un negozio è un progetto come tanti alti. Il successo sarà garantito se sarà gestito badando più ai contenuti, alla gestione dei rapporti con i clienti, al loro coinvolgimento più che alla fatturazione dei clienti a tutti i costi.

Non sarà vita facile. In Italia queste iniziative avranno successo se anche gli avvocati adotteranno un orientamento verso il cliente e non verso lo sfruttamnento del cliente.

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