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3PASSI PER RIPOSIZIONARE LA TUA AZIENDA

Ecco  riportato qui sopra sopra   il titolo del mio settimo libro. Tutti incentrati su temi di sviluppo aziendale. Quest’ultimo sta uscendo nelle maggiori librerie italiane specializzate in argomenti aziendali, a partire da Hoepli in poi. Di seguito mi limito a riportarne i contenuti della cosiddetta quarta di copertina. Mi sembrano chiarificatori dell’idea centrale del libro. Eccoli:

Ogni azienda vive e prospera soltanto se gestisce relazioni d’affari con un congruo numero di clienti e gode di una buona reputazione. Com’è possibile?

Il titolo di questo libro, 3Passi per riposizionare la tua impresa, trae origini dalla seguente riflessione: tre sono i riferimenti d’eccellenza sui quali si basa la crescita di qualsiasi impresa. I tre riferimenti (3Passi) sono:

  1. il posizionamento dell’azienda nel proprio sistema di mercato;
  2. gli interlocutori-target presi uno per uno nella loro unicità;
  3. i valori-contenuti che l’azienda fornisce a ciascuno di essi.

Ogni altro riferimento non è fondamentale.

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