content top

L’AUTOREFERENZIALITA’ NON PAGA

E’ autoreferenziale chi parla bene di se o esalta le proprie doti. I pubblicitari sono autoreferenziali per definizione. Quasi sempre anche i politici. L’autoreferenzialità ha ormai invaso la nostra vita.

I media pubblicitari sono quasi sempre autoreferenziali. Sia che si tratti di pagine pubblicitarie, di affissi murali, di spot televisivi, di comunicazioni radiofoniche,  siamo quasi sempre di fronte a messaggi autoreferenziali. Non lo sono quando comunicano qualcosa che si imiti ad informare oppure che avvisi su qualche scadenza come il sollecito del pagamento del canone televisivo. I media sono forme tipiche di comunicazione per sviluppare nuovi prodotti da destinatare a pubblici non conosciuti e che si intendono diffondere su larga scala . Un nuovo sapone, un nuovo dentifricio, una nuova bevanda, sono di solito pubblicizzati su larga scala. Per farlo il criterio prevalente è cercare impostare annunci che riescano a superare sempre i concorrenti o la sordina di cui i destinatari si sono dotati per difendersi dalla ridondanza di comunicazioni che ricevono. Gli stessi spot pubblicitari televisivi sono diventati quasi un’abitudine, come se fossero brevi intervalli programmati.

I politici sono autoreferenziali tutte le volte che comunicano con grande enfasi ciò che hanno fatto, ciò che faranno a breve. Le stesse campagne elettorali sono in buona parte referenziali. Al punto che appaiono noiosi i politici che dicono solo cose serie o assumono solo atteggiamento severi o persecutori.

Malgrado i media siano i mezzi di comunicazione autoreferenziale a più larga diffusione ed i politici si facciano sentire così spesso non  pagano.  Sono sempre meno credibili. Per il fatto che debbono superare la soglia di attrattività dei concorrenti diventano sempre meno affidabili. Promettono sempre di più. Sono diffuse le  comunicazioni televisive di prodotti che annunciano proprietà salutistiche invitanti. Peccato che non forniscano i risultati salutistici che promettono. Lo stesso vale per gli uomini i politici.

Ma la ragione per cui l’autoreferenzialità dei media e degli uomini politicici non paga è la manacanza di una parallela iniezione di reputazione. L’equivalenza autoreferenzialità uguale credibilità non funziona più. Va trovato qualche supporto di credibilità, più convincente

1111
Lascia una recensione

avatar
1111 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
1105 Comment authors
bdsm toysbondage equipmentstiiizy podsbest jockstraplatest jobs Australia Recent comment authors
  Subscribe  
Notificami
lenskart discount coupons
Ospite

This is certainly rather reasonable time as raised within your wordpress blog. Enjoy sharing across.

discount coupons
Ospite

Nice blog layout and theme have been used by you in the blog. Very well done.

best deals
Ospite

You possess in the right way constructed the very advanced concept within a specific and straightforward manner. I fully admire it.

discount coupons
Ospite

You could have properly prepared the tricky message in a very crystal clear and simple approach. I properly like it.

discount coupons
Ospite

One has in the correct way produced the really complicated personal message in a really proven and evident fashion. I diligently truly appreciate it.

best deals
Ospite

One has competently reached the particular complicated . text in an exceedingly obvious and easy style. I effectively take pleasure in it.

find our coupons
Ospite

You possess perfectly accomplished the very complex principles in a very apparent and easy style. I effectively love it.

coupondunia coupons
Ospite

You have got adequately made the particular complex communication in an exceedingly basic and transparent manner. I greatly recognize it.

discount coupons
Ospite

You will have carefully made the particular confusing concept in an exceedingly sharp and easy technique. I effectively understand it.

get best coupons
Ospite

One has successfully earned the complex concept in a really well-defined and uncomplicated process. I adequately recognize the value of it.

coupons
Ospite

You possess perfectly developed the really confusing text within a transparent and simple style. I comprehensively recognize it.

coupondunia.in
Ospite

You have efficiently considered the actual challenging subject matter in a very simple and transparent approach. I carefully appreciate it.

coupondunia coupons
Ospite

You possess efficiently developed the actual elaborate concept in a really easy and well-defined fashion. I properly delight in it.

get best coupons
Ospite

One has carefully prepared the actual complex message in a very simple and clear out fashion. I adequately recognize the value of it.

discount coupons
Ospite

You have thoroughly reached the really complex text in a really straightforward fresh mode. I greatly truly appreciate it.

get best coupons
Ospite

You have got in the correct way reached the very complicated information within a well-defined and easy manner. I comprehensively value it.

find our coupons
Ospite

You may have competently achieved the very elaborate sales message in an exceedingly obvious and easy mode. I carefully like it.

get best coupons
Ospite

You possess properly produced the particular intricate information in an exceedingly transparent and simple mode. I thoroughly take pleasure in it.

coupondunia.in
Ospite

You might have thoroughly accomplished the particular demanding message in a very clean and straightforward process. I adequately recognize the value of it.

coupons
Ospite

One has properly undertaken the really intricate concept in a really evident and straightforward method. I effectively delight in it.

get best coupons
Ospite

You might have suitably put together the particular challenging principles in a very clear out and straightforward method. I completely enjoy it.

get best coupons
Ospite

You may have perfectly presented the sophisticated communication within a simple and easy evident mode. I completely get pleasure from it.

discount coupons
Ospite

You may have accurately constructed the difficult communication within a straightforward very clear technique. I properly value it.

coupons
Ospite

You will have thoroughly built the actual complex sales message within a crystal clear and straightforward approach. I meticulously truly appreciate it.

coupondunia.in
Ospite

You could have carefully created the confusing information in a really crystal-clear and easy technique. I greatly like it.

discount coupons
Ospite

One has adequately prepared the complex information in an exceedingly proven and sharp manner. I exhaustively treasure it.

coupons
Ospite

You have got thoroughly put together the tricky message within a distinct and simple manner. I extensively recognize it.

coupondunia
Ospite

You possess thoroughly formed the difficult information in an exceedingly specific and straightforward process. I carefully enjoy it.

discount coupons
Ospite

You could have competently prepared the particular elaborate meaning in a very straightforward and uncomplicated manner. I exhaustively truly appreciate it.

myflowertree discount coupons
Ospite

One has in the right way produced the very complicated principles in a really simple and transparent fashion. I greatly recognize it.

etravelsmart coupons
Ospite

You possess appropriately made the really challenging meaning in an exceedingly simple and easy distinct approach. I extensively treasure it.

Infibeam coupon codes
Ospite

You might have correctly manufactured the actual difficult text in an exceedingly simple and precise style. I effectively recognize the value of it.

ethihad airways deals
Ospite

One has competently rendered the particular complicated message in an exceedingly basic and clean method. I effectively recognize the value of it.

naaptol discount coupons
Ospite

You may have the right way rendered the actual difficult principles in a very straightforward and easy fashion. I thoroughly truly appreciate it.

brandtrendzs coupon codes
Ospite

You have got competently achieved the actual sophisticated communication in a very simple and easy sharp way. I effectively truly appreciate it.

naaptol coupon codes
Ospite

You may have suitably created the really elaborate subject matter within a simple and easy crystal-clear mode. I extensively enjoy it.

zovi coupons
Ospite

This really is genuinely real issue as improved within your web-site. Take pleasure in sharing in the vicinity of.

fashionara coupons
Ospite

This is certainly especially good time as heightened within your web page. Admire making reference to in existance.

discount coupons
Ospite

This is certainly amazingly legal period as elevated inside blog. Understand looking at all across.

dealskart coupons
Ospite

This is certainly truly valid issue as heightened around the site. Recognize the value of speaking about all around.

sameer
Ospite

This really is amazingly legal point as improved contained in the blog website. Delight in speaking of in the vicinity of.

zivame coupons
Ospite

This really is exceptionally reasonable period as improved around the blog website. Understand referring to all-around.

Google
Ospite

Sites of interest we’ve a link to.

dig this
Ospite

I simply want to say I’m beginner to blogging and really enjoyed your web-site. Most likely I’m going to bookmark your blog . You certainly have very good posts. Many thanks for sharing your web page.

Clicking Here
Ospite

I simply want to say I am just all new to blogs and really liked this web blog. Very likely I’m likely to bookmark your blog post . You surely come with superb writings. Appreciate it for sharing with us your website.

great post
Ospite

I just want to tell you that I am new to blogging and certainly liked your web blog. Probably I’m likely to bookmark your blog post . You really come with fantastic stories. With thanks for sharing your website.

good link
Ospite

I simply want to mention I am just all new to blogging and actually savored your website. Most likely I’m want to bookmark your website . You really have fantastic articles and reviews. Cheers for revealing your blog.

industrial window cleaner perth
Ospite

below you will find the link to some websites that we think you must visit

look here
Ospite

I simply want to tell you that I am just beginner to weblog and certainly savored your blog. Likely I’m want to bookmark your blog . You absolutely have really good posts. Appreciate it for sharing with us your website page.

browse post
Ospite

I just want to say I am just new to blogging and certainly liked this web site. Most likely I’m going to bookmark your website . You amazingly come with superb stories. Thanks for sharing with us your website.