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PER VINCERE I PARTITI DEVONO DARSI UN PROPRIO RIPOSIZIONAMENTO

Appena annunciati i risultati delle recenti elezioni regionali è cominciato il diluvio di dichiarazioni ed articoli per giustificare o trovare cause che spiegassero le ragioni dei perdenti. E quelle dei vincenti.
Tutti stanno cercando di essere originali, ma ciò che si sente risuonare sono tanti luoghi comuni.
La sostanza è che i partiti che non hanno vinto non hanno saputo darsi un proprio posizionamento che fosse comprensibile e realistico. Il partito della lega ha vinto perché si è caratterizzato per tre linee di posizionamento: federalismo immigrazione e sicurezza. Non solo, ma queste tre idee prevalenti le ha implementate attraverso una frequentazione capillare del territorio. Esattamente come dovrebbero fare tutte le organizzazioni la cui sopravvivenza dipenda dalla condivisione da parte degli interlocutori esterni. Nel caso dei partiti politici, dai votanti.
Siccome i voti si contano, non si pesano (G. Sartori Corsera del 2.04.10), occorreva che le linee politiche fossero credibili e che venissero comunicate. E’ così che la lega ha vinto.
Adesso si ricomincia. Discussioni, dibattiti, polemiche, dimissioni si sprecheranno. Il problema non consisterà più tanto nell’ analizzare le ragioni per cui la lega ha visto le elezioni, quanto identificare poche idee originali per il futuro che saranno condivise dalla maggior parte dei votanti. Affinché siano condivise occorrerà che siano efficaci. E che siano divulgate capillarmente da persone pure credibili. Occorre che i partiti si diano un proprio riposizionamento. E che lo comunichino in modo credibile e capillare.
Ogni partito dovrà darsi un riposizionamento. Così pure il partito della lega. Per farlo dovrà cercare di capire dapprima dove sta andando l’umanità, quale connotazione intenda darsi e quali siano i mezzi a disposizione per comunicare la propria connotazione.
Certo non sarà facile stabilire quale sia la connotazione vincente, come pure disporre di risorse sufficienti. Ancor più sarà difficile disporre di persone che sappiano comunicare in modo efficace. Piaccia o non piaccia senza questo approccio difficilmente si sarà vincenti. E varrà anche per il partito della lega.

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