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ALL’UNIVERSITA’ DI PIACENZA PARLIAMO DI REPUTAZIONE E OLTRE

 
 Il giorno 25 Maggio all’Università Cattolica di Piacenza sarà ripetuto l’evento che ha avuto così successo a Milano una settimana prima. Oltre alproblema della reputazione sarà affrontato il problema di fondo del riposizionamento delle aziende. Già, perché la recessione non si affronta con dei semplici ravvedimenti, o con campagne di comunicazione autoreferenziali. La gente si aspetta ben di più. Si aspetta che le aziende rivedano i propri business, i propri comportamenti di fondo. Le aziende non devono più solo cercare di essere diverse dai loro concorrenti. Devono tener conto delle aspettative della gente, sempre più selettive. Quindi devono decidere se scegliere di modificare il proprio business oppure modificare i comportamenti con gli interlocutori esterni. Avendo beninteso presente che la reputazione non è un optional. E’ uno Strategic Intangible Asset. Ogni riposizionamento dovrà tenerne conto.

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