content top

PERCHE’ PARLARE DI REPUTAZIONE AZIENDALE?

 
Di seguito è riportato il testo delle slides che ho presentato in occasione del Convivium svoltosi in Univesità Cattolica il 18.05.2010.
 
La recessione iniziata nel 2008 ha coinvolto:
moltissime aziende, grandi e multinazionali, soprattutto, medie e piccole
aziende
Gli atteggiamenti registrati sono seguenti:
        chi ha sperato che….
        chi ha ridotto gli organici
        chi li ha sospesi
        chi ha chiuso i battenti
        chi ha ridotto gli investimenti
        chi si è auto penalizzato
        ….
Non possono più reiterare i comportamenti storici
Devono rivedere il proprio posizionamento
Sono costrette a ricostruire la propria reputazione
Il CEO di General Electric ha
dichiarato:
“Our reputation is not  granted any more”
Parliamo della Reputazione.
Reputatio(onis), nasce come
misura delle qualità o della moralità di una persona.
E’quindi sinonimo di valore positivo,
sicuramente morale, non moralistico
Che galantuomo! Era l’espressione
più diffusa nell’ottocento
Col tempo è stata estesa anche ai comportamenti
delle aziende. E’ nata la Corporate Reputation Management.
In azienda la Reputazione va adottata come valore etico,
più riferito al rispetto delle regole che non alla moralità
la reputazione include:
        affidabilità
        situazione economico-finanziaria
        qualità dei prodotti e servizi
        logica di servizio 
        rapporti d’affari
        comunicazione
In sintesi, i pilastri sui quali si basa la Reputazione:
_Autodiagnosi
_Valori/contenuti
_Condivisione (Alignment)
_Comunicazione.
La Reputazione ha più valenze: è relativa, è soggettiva, è asintotica
E’ relativa, dipende dall’angolazione dalla  quale la si considera.
 
E’ soggettiva, dipende dalle persone che la giudicano.
E’ asintotica, può migliorare  di istante in istante, all’infinito.
Affinché la Reputazione sia un
valore va costruita. Non solo, ma va anche riconosciuta
dal maggior numero di interlocutori-target
Una volta conquistata, la reputazione può anche essere fatta valere.
Se non accudita, può dissolversi nel tempo. Comunque, è a due vie.
Relativismo e soggettività sono fondamentali, sempre.
Lo sono soprattutto nelle  negoziazioni d’affari One-by-One L’asintoticità è utile se la Reputazione è un effettivo Strategic Intangible Asset
Se alla Recessione, aggiungiamo  social network Class actions, Legge 231,
abbiamo ragioni in più per consigliare le aziende a
riposizionarsi e ripristinare la propria Reputazione
Riferimenti personali:
 
                                   www.progettoacademy.it
 
                                   iginio@progettoacademy.it

Lascia una recensione

392 Commenti riguardo "PERCHE’ PARLARE DI REPUTAZIONE AZIENDALE?"

avatar
  Subscribe  
Notificami
trackback

Source

[…]although internet sites we backlink to below are considerably not connected to ours, we really feel they may be basically really worth a go by way of, so possess a look[…]

trackback

http://www.samedayelectricity.com/waco/

[…]we came across a cool site that you may possibly enjoy. Take a appear should you want[…]

trackback

Websites we think you should visit

[…]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[…]…

trackback

business email marketing

[…]we like to honor a lot of other net sites around the web, even though they aren?t linked to us, by linking to them. Underneath are some webpages worth checking out[…]

trackback

commercial photography manchester

[…]one of our guests not too long ago proposed the following website[…]

trackback

cold pressed juices

Amala Juices was formed to provide a cold-pressed juicery dedicated to top-quality organic ingredients mixed for maximum health benefits. Amala Juices sells organic cold pressed juices and juice cleanses.

trackback

research

[…]here are some links to sites that we link to simply because we assume they may be really worth visiting[…]

trackback

Kendall Daycare near me

[…]Wonderful story, reckoned we could combine a handful of unrelated data, nonetheless truly worth taking a appear, whoa did one particular discover about Mid East has got additional problerms also […]

trackback

my grown up tree house

[…]that may be the end of this article. Right here you?ll find some web pages that we believe you?ll value, just click the links over[…]

trackback

Online Article…

[…]The information mentioned in the article are some of the best available […]…

trackback

Related…

[…]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[…]…

trackback

green juice detox

Amala Juices was formed to provide a cold-pressed juicery dedicated to top-quality organic ingredients mixed for maximum health benefits. Amala Juices sells organic cold pressed juices and juice cleanses.

trackback

The Slave of the Husband

Trying to get forward to learning more from you afterward!…

trackback

fruit juice cleanse

Amala Juices was formed to provide a cold-pressed juicery dedicated to top-quality organic ingredients mixed for maximum health benefits. Amala Juices sells organic cold pressed juices and juice cleanses.

Get the facts
Ospite

I just want to say I am just all new to blogs and certainly loved this web page. Almost certainly I’m going to bookmark your website . You amazingly have superb writings. Appreciate it for revealing your website.

site web
Ospite

I simply want to tell you that I am new to weblog and actually enjoyed this website. Almost certainly I’m planning to bookmark your website . You surely have really good posts. Thanks a lot for sharing with us your website page.

a fantastic read
Ospite

I simply want to mention I am just new to blogging and seriously savored your web page. Very likely I’m going to bookmark your site . You certainly come with amazing stories. Bless you for revealing your website page.

John Deere Service Manuals
Ospite

Excellent read, I just passed this onto a friend who was doing some research on that. And he actually bought me lunch because I found it for him smile Thus let me rephrase that: Thank you for lunch!

Randee Krell
Ospite

With havin so much content and articleswritten contentcontent do you ever run into any problemsissues of plagorism or copyright violationinfringement? My websitesiteblog has a lot of completely uniqueexclusiveunique content I’ve either authoredcreatedwritten myself or outsourced but it looks likeappearsseems a lot of it is popping it up all over the webinternet without my agreementauthorizationpermission. Do you know any solutionstechniquesmethodsways to help protect againstreducestopprevent content from being ripped offstolen? I’d certainlydefinitelygenuinelytrulyreally appreciate it.

Keena Kaskey
Ospite

It’s remarkable and very useful.

Health and Fitness
Ospite

We’re a group of volunteers and opening a new scheme in our community. Your site offered us with valuable information to work on. You’ve done an impressive job and our whole community will be thankful to you.

Health and Fitness
Ospite

Thank you a lot for giving everyone a very superb chance to check tips from this blog. It’s always so enjoyable plus stuffed with a lot of fun for me and my office co-workers to search your blog nearly three times in 7 days to read the fresh tips you will have. And lastly, I am just actually motivated for the unbelievable guidelines you serve. Selected two tips on this page are honestly the most suitable we’ve ever had.

Health and Fitness
Ospite

I really appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again!

Health and Fitness
Ospite

It’s really a nice and useful piece of info. I am satisfied that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

Health and Fitness
Ospite

I really enjoy looking at on this internet site, it has got great articles. “And all the winds go sighing, For sweet things dying.” by Christina Georgina Rossetti.

Health and Fitness
Ospite

I’ve recently started a website, the info you provide on this website has helped me tremendously. Thanks for all of your time & work. “A physicist is an atom’s way of knowing about atoms.” by George Wald.

Health and Fitness
Ospite

I really like your writing style, wonderful info , regards for putting up : D.

Health and Fitness
Ospite

Good website! I truly love how it is simple on my eyes and the data are well written. I’m wondering how I might be notified whenever a new post has been made. I’ve subscribed to your RSS feed which must do the trick! Have a great day!

Health and Fitness
Ospite
My spouse and i got so lucky when Michael managed to round up his investigations by way of the precious recommendations he discovered from your very own web site. It is now and again perplexing just to choose to be offering tips and hints which often some other people could have been selling. And now we understand we have got you to give thanks to for that. The entire illustrations you’ve made, the easy website menu, the relationships your site help to engender – it is mostly astonishing, and it’s helping our son and the family consider that that situation… Leggi il resto »
Health and Fitness
Ospite

You are my inhalation, I possess few web logs and occasionally run out from post :). “Follow your inclinations with due regard to the policeman round the corner.” by W. Somerset Maugham.

Health and Fitness
Ospite

whoah this blog is fantastic i love reading your articles. Keep up the good paintings! You realize, lots of people are looking around for this information, you could aid them greatly.

Health and Fitness
Ospite

I like what you guys are up also. Such smart work and reporting! Keep up the excellent works guys I have incorporated you guys to my blogroll. I think it will improve the value of my web site :).

Health and Fitness
Ospite

As I web site possessor I believe the content material here is rattling great , appreciate it for your hard work. You should keep it up forever! Good Luck.

Health and Fitness
Ospite

I gotta favorite this site it seems very useful very helpful

Health and Fitness
Ospite

I have read several just right stuff here. Certainly value bookmarking for revisiting. I surprise how much attempt you set to make one of these fantastic informative web site.

Health and Fitness
Ospite

Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Basically Wonderful. I am also a specialist in this topic therefore I can understand your hard work.

Health and Fitness
Ospite

I do not even know how I ended up here, but I thought this post was great. I don’t know who you are but certainly you’re going to a famous blogger if you are not already 😉 Cheers!

Health and Fitness
Ospite

Just wanna admit that this is extremely helpful, Thanks for taking your time to write this.

Health and Fitness
Ospite

Hey There. I found your blog using msn. This is an extremely well written article. I will be sure to bookmark it and return to read more of your useful information. Thanks for the post. I’ll certainly comeback.

Health and Fitness
Ospite

Normally I do not learn post on blogs, however I wish to say that this write-up very pressured me to take a look at and do it! Your writing style has been surprised me. Thank you, quite nice post.

Health and Fitness
Ospite

I was examining some of your articles on this site and I think this internet site is rattling instructive! Keep posting .

1 6 7 8