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BRITISH PETROLEUM: CATTIVA IMMAGINE O CATTIVA REPUTAZIONE?

 Tutti conoscono la tragedia che si sta consumando nel golfo del Messico a causa della rottura di una valvola che avrebbe dovuto regolare la salita del petrolio a partire da 1500 metri di profondità nel mare.
Prescindiamo dai tentativi maldestri di imbrigliare la fuoriuscita di petrolio. Prendiamoinvece in cojsiderazione gli annunci apparsi sui giornali, telegiornali e da parte di Obama. Hanno disorientato e basta. Un po’ l’A.D di British Petroleum ha detto che ha soldi a sufficienza per ripagare tutti i danni, salvo poi avvalersi di risorse governative americane per riparare alcuni danni provocati dal petrolio galleggiante, un po’ ha fatto pubblicità a pagina intera sui giornali internazionali per ingraziarsi il pubblico dei lettori, un po’ ha chiesto aiuto a destra e a manca dimostrando di non essere attrezzata per controllare la situazione a quelle profondità, un po’ che ha annunciato una mega distribuzione di dividendi agli azionisti, ecc. l’impressione è che siamo di fronte ad un caso conclamato di disonestà non solo intellettuale, ma anche professionale. Altro che immagine aziendale, altro che reputazione! Questa è criminalità reiterata!
C’è da scommettere che non appena il pozzo incriminato sarà messo interamente sotto controllo più nessuno si ricorderà di British Petroleum, nel senso che più nessuno si ricorderà più dei danni che avrà arrecato a se stessa, alla natura e al mondo intero.
Possiamo giurarci che assisteremo a campagne pubblicitarie incredibili. Che British Petroleum riprenderà indenne il suo cammino di azienda orientata alla mistificazione più che alla ricerca di un’autentica reputazione.

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