content top

ANALIZZIAMO L’AZIENDA NEL SUO INSIEME PIU’ CHE I SINTOMI

 Mi riferisco ad un paio di comunicazioni apparse sul Corsera di domenica 11 Luglio. La prima, l’editoriale di Sergio Romano: La debolezza e la miopia. Per brevità ne riporto la conclusione rivolta agli imprenditori: “comincino a dirci quali sono le riforme economiche e sociali di cui il Paese ha bisogno e soprattutto quali sacrifici siano disposti a fare affinché il Paese cambi. E abbiano soprattutto il coraggio della critica, senza qualunquismi e frasi fatte. Parlino meno di se stessi e più dell’Italia”. 
La seconda comunicazione riguarda l’annuncio del governo tedesco presieduto dalla signora Merkel: “Soldi agli studenti più bravi anche se hanno redditi alti”.
Entrambi gli articoli mi hanno richiamato alla mente un recente libretto di Tommaso Padoa-Schioppa: La Veduta corta (Il Mulino).
Nel mettere insieme le tre letture ho ripensato agli argomenti che sto trattando da qualche tempo in questo mio blog e pubblicamente: la Reputazione delle aziende, Il loro riposizionamento. Mi sono sentito rinfrancato.
Sia il richiamo alla miopia di Sergio Romano, sia la Veduta corta di Tommaso Padoa-Schioppa sia l’annuncio della Merkel mi hanno rafforzato nel convincimento che da qualche parte si stia cominciando a pensare che i problemi delle imprese, quindi dell’economia di un Paese, debbano essere affrontati attraverso visioni di fondo e non personalistiche. E’ come dire che devono essere affrontati sistemicamente e non semplicemente analizzandone i sintomi di disfunzionalità.
So bene che quando propongo di affrontare il riposizionamento di una impresa o il ripristino della Reputazione della propria azienda non propongo un gioco da ragazzi. Ma neanche mi sento di condividere coloro i quali asseriscono che il problema della loro azienda sia di vendite, di prezzi, di comunicazione, di informatica, di concorrenza sleale e così via.
Se Sergio Romano dice che i problemi personali si risolvono solo se prima si risolvono quelli generali mi sembra di capire che proponga di osservare i problemi nel loro insieme e non solo cercando soluzioni personalistiche o particolari.
La paghetta riconosciuta agli studenti meritevoli decisa in Germania è un stimolo fondamentale per chi ha voglia (e sia capace) di fare non solo bene, ma anche meglio degli altri. Non è basata su distinzioni demagogiche. Tutti gli studenti sono messi sullo stesso piano di partenza. Se penso alla Veduta corta di P-Schioppa non posso che fare riferimento ad impostazioni di fondo e non particolaristiche che i politici dovrebbero adottare. La sensazione è che invece contrabbandino gli interessi personali per interessi del Paese.
In definitiva, solo se si hanno obiettivi di fondo d’insieme si può capire quali siano i valori particolari da coltivare. Se un'azienda non vende non è detto che sia colpa dei venditori. Può darsi che debba riposizionarsi o ridefinire il proprio business. Far finta di niente o avere il braccino del tennista sono solo palliativi.

Lascia una recensione

547 Commenti riguardo "ANALIZZIAMO L’AZIENDA NEL SUO INSIEME PIU’ CHE I SINTOMI"

avatar
  Subscribe  
Notificami
Adu Q
Ospite

Hey there. I discovered your blog by the use of Google even as looking for a similar topic, your web site came up. It seems great. I have bookmarked it in my google bookmarks to visit then.

Sewa Kapal Tongkang 300 Feet
Ospite

Awesome write-up. I’m a regular visitor of your site and appreciate you taking the time to maintain the nice site. I will be a regular visitor for a long time.

bandarq
Ospite

Hiya, I’m really glad I’ve found this information. Today bloggers publish only about gossip and web stuff and this is really irritating. A good blog with exciting content, this is what I need. Thanks for making this web site, and I will be visiting again. Do you do newsletters by email?

Situs Judi Online
Ospite

Awesome post. I’m a regular visitor of your web site and appreciate you taking the time to maintain the nice site. I’ll be a regular visitor for a really long time.

Health and Fitness
Ospite

Excellent blog here! Also your site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

situs poker online
Ospite

Hiya, I’m really glad I have found this information. Nowadays bloggers publish only about gossip and net stuff and this is really annoying. A good blog with interesting content, this is what I need. Thanks for making this web site, and I’ll be visiting again. Do you do newsletters by email?

poker uang asli
Ospite

Hey there. I discovered your web site by the use of Google while searching for a related topic, your web site came up. It seems to be good. I’ve bookmarked it in my google bookmarks to visit then.

situs poker online dotapoker
Ospite

Awesome post. I am a regular visitor of your web site and appreciate you taking the time to maintain the excellent site. I’ll be a regular visitor for a long time.

poker online dotapoker
Ospite

Hiya, I’m really glad I’ve found this information. Nowadays bloggers publish just about gossip and web stuff and this is really annoying. A good site with interesting content, this is what I need. Thank you for making this site, and I’ll be visiting again. Do you do newsletters by email?

Health and Fitness
Ospite

I really appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again!

Health and Fitness
Ospite

I haven’t checked in here for a while since I thought it was getting boring, but the last several posts are great quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

Health and Fitness
Ospite

I was just looking for this info for a while. After 6 hours of continuous Googleing, finally I got it in your site. I wonder what is the lack of Google strategy that do not rank this kind of informative web sites in top of the list. Usually the top websites are full of garbage.

Taruhan Piala Dunia
Ospite

Hello there. I found your blog by the use of Google while searching for a related subject, your web site got here up. It appears to be great. I have bookmarked it in my google bookmarks to visit then.

Bandar Togel Terpercaya
Ospite

Hey there. I discovered your web site by the use of Google whilst searching for a related topic, your web site got here up. It seems to be great. I’ve bookmarked it in my google bookmarks to visit then.

Situs Bola
Ospite

Hi there. I discovered your website by the use of Google even as looking for a related subject, your site got here up. It appears to be great. I’ve bookmarked it in my google bookmarks to visit then.

Situs Prediksi Togel
Ospite

Hiya, I’m really glad I have found this information. Nowadays bloggers publish only about gossip and internet stuff and this is really annoying. A good blog with exciting content, that is what I need. Thank you for making this web site, and I will be visiting again. Do you do newsletters by email?

Health and Fitness
Ospite

I dugg some of you post as I cerebrated they were extremely helpful invaluable

Health and Fitness
Ospite

you’re in reality a excellent webmaster. The web site loading velocity is incredible. It sort of feels that you’re doing any distinctive trick. Furthermore, The contents are masterpiece. you’ve performed a magnificent task on this matter!

Agen Piala Dunia 2018
Ospite

Hiya, I’m really glad I have found this information. Today bloggers publish just about gossip and internet stuff and this is actually frustrating. A good blog with interesting content, that’s what I need. Thanks for making this web site, and I’ll be visiting again. Do you do newsletters by email?

Health and Fitness
Ospite

Hi, Neat post. There is a problem along with your website in web explorer, might check this… IE nonetheless is the marketplace chief and a large component to people will miss your wonderful writing because of this problem.

Agen Sbobet Terpercaya
Ospite

Hiya, I am really glad I have found this info. Nowadays bloggers publish just about gossip and internet stuff and this is actually frustrating. A good website with exciting content, that is what I need. Thank you for making this site, and I will be visiting again. Do you do newsletters by email?

Health and Fitness
Ospite

Wow! Thank you! I permanently wanted to write on my website something like that. Can I implement a portion of your post to my website?

Health and Fitness
Ospite

I and my pals appeared to be checking out the great recommendations found on your web page and then instantly I got a horrible suspicion I never thanked the site owner for those techniques. All the ladies were definitely consequently passionate to read through them and already have unquestionably been tapping into these things. Appreciation for turning out to be simply accommodating and then for getting some remarkable things most people are really wanting to know about. My honest regret for not saying thanks to earlier.

Health and Fitness
Ospite

hi!,I love your writing so so much! share we be in contact more about your post on AOL? I need a specialist on this house to resolve my problem. May be that is you! Taking a look ahead to look you.

poker indonesia terbaik
Ospite

Hi there. I discovered your site via Google whilst looking for a similar topic, your site came up. It appears good. I have bookmarked it in my google bookmarks to come back then.

poker terpercaya
Ospite

Awesome write-up. I’m a normal visitor of your blog and appreciate you taking the time to maintain the excellent site. I’ll be a frequent visitor for a really long time.

domino kiukiu 9
Ospite

Awesome write-up. I am a regular visitor of your website and appreciate you taking the time to maintain the nice site. I’ll be a regular visitor for a long time.

paket wisata bromo
Ospite

Hiya, I am really glad I’ve found this info. Nowadays bloggers publish only about gossip and web stuff and this is really irritating. A good site with exciting content, that’s what I need. Thank you for making this site, and I will be visiting again. Do you do newsletters by email?

harmoni qq
Ospite

Awesome post. I’m a normal visitor of your blog and appreciate you taking the time to maintain the nice site. I’ll be a regular visitor for a long time.

domino kiu kiu 99
Ospite

Awesome post. I’m a regular visitor of your website and appreciate you taking the time to maintain the excellent site. I’ll be a regular visitor for a long time.

kaoskaki
Ospite

Hiya, I am really glad I have found this information. Nowadays bloggers publish only about gossip and internet stuff and this is really irritating. A good web site with exciting content, this is what I need. Thanks for making this website, and I’ll be visiting again. Do you do newsletters by email?

www.dominokiukiu99.com
Ospite

Hiya, I’m really glad I have found this information. Nowadays bloggers publish just about gossip and net stuff and this is actually annoying. A good website with exciting content, that’s what I need. Thank you for making this site, and I’ll be visiting again. Do you do newsletters by email?

harmoniqq.com
Ospite

Awesome post. I’m a regular visitor of your blog and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a long time.

domino qiuqiu apk
Ospite

Hey there. I discovered your blog by way of Google even as searching for a similar matter, your web site came up. It seems good. I’ve bookmarked it in my google bookmarks to come back then.

harmoniqq
Ospite

Awesome post. I’m a normal visitor of your site and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a really long time.

harmoniqq
Ospite

Hiya, I am really glad I have found this information. Today bloggers publish just about gossip and web stuff and this is really annoying. A good website with exciting content, that is what I need. Thanks for making this web site, and I’ll be visiting again. Do you do newsletters by email?

harmoni qq
Ospite

Hiya, I’m really glad I have found this info. Nowadays bloggers publish just about gossip and web stuff and this is really frustrating. A good site with interesting content, this is what I need. Thank you for making this web site, and I will be visiting again. Do you do newsletters by email?

lestari qq
Ospite

Awesome write-up. I’m a normal visitor of your site and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a really long time.

lestari qq
Ospite

Hiya, I’m really glad I’ve found this information. Today bloggers publish just about gossip and internet stuff and this is really annoying. A good site with exciting content, that is what I need. Thanks for making this web site, and I will be visiting again. Do you do newsletters by email?

Health and Fitness
Ospite

I’m not sure where you are getting your information, but good topic. I needs to spend some time learning more or understanding more. Thanks for fantastic information I was looking for this info for my mission.

domino qiu qiu apk
Ospite

Hiya, I’m really glad I have found this info. Today bloggers publish only about gossip and internet stuff and this is really frustrating. A good blog with exciting content, that is what I need. Thank you for making this website, and I’ll be visiting again. Do you do newsletters by email?

domino qiu qiu apk
Ospite

Awesome post. I’m a regular visitor of your website and appreciate you taking the time to maintain the excellent site. I’ll be a regular visitor for a long time.

lestari qq
Ospite

Awesome post. I am a regular visitor of your blog and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a long time.

Health and Fitness
Ospite

Thanks a bunch for sharing this with all folks you actually understand what you are talking approximately! Bookmarked. Please additionally discuss with my site =). We may have a link exchange arrangement among us!

2019 toyota rav4 review
Ospite

Awesome write-up. I’m a normal visitor of your website and appreciate you taking the time to maintain the excellent site. I’ll be a frequent visitor for a really long time.

2019 shelby f 150
Ospite

Hello there. I found your blog by means of Google at the same time as searching for a similar matter, your site got here up. It seems great. I have bookmarked it in my google bookmarks to come back then.

1 9 10 11