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STRATEGIE ASSURDE: COME FARE PEGGIO CREDENDO DI FARE MEGLIO

 
Il titolo di questo post è anche il titolo di un libro che ho appena letto. Di quelli che di primo acchito rischiano di essere percepiti come futili. Al contrario. Ne è autrice Maya Beauvallet –Economista alla Scuola Nazionale Superiore di Telecomunicazioni (Ed. Garzanti 2009).
Il leit motiv del libro è il seguente:”Per migliorare la produttività dei dipendenti le aziende hanno imparato ad usare un sistema apparentemente collaudato e infallibile: i manager creano uno o più indici per valutare l’impegno dei dipendenti e poi li abbinano a premi e incentivi. Nella realtà questo meccanismo non sempre funziona. Anzi, molto spesso i risultati sono disastrosi”.
Di questo passo l’autrice si diffonde a parlare di molti casi per dimostrare quanto sia rischioso adottare gli incentivi monetari per fare in modo che i dipendenti siano più produttivi.
Cito solo un’ affermazione che mi  sembra aver colpito nel segno: sia gli incentivi positivi, sia quelli negativi inducono all’assuefazione. Il fatto di riconoscere ad esempio il 5 per cento ad ogni venditore per ogni vendita effettuata può portare non solo ad assuefarsi all’idea di non darsi da fare oltre un certo limite, ma anche a concentrarsi sulle vendite meno impegnative.
Così pure la penalizzazione di mezz’ora sullo stipendio per ogni ritardo sull’orario d’ufficio o altri appuntamenti può portare all’assuefazione o, peggio ancora, ad uno scarso coinvolgimento in azienda.
Il libro di Maya Beauvallet si legge bene, è stimolante. Soprattutto invita a non adagiarsi su una delle tante credenze di comodo che regnano tra i manager. Forse più per crearsi un alibi che non per impostare una strategia di crescita del personale. Vale la pena leggerlo.

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