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PER SUPERARE LA CRISI ALLE AZIENDE SERVONO LEADERSHIP FORTI

 Per superare l’attuale crisi sono convinto che le aziende debbano dotarsi di  leadership forti. Sono altresì convinto che i caratteri peculiari delle leadership forti oggi siano pochi. Principalmente: creatività e determinazione. Con la creatività si trovano le soluzioni semplici ed efficaci che garantiscono risultati positivi. Con la determinazione si superano non solo le difficoltà normali del mondo degli affari, ma si fronteggiano le resistenze al cambiamento. Che sono molte.
Ancora, con la creatività si scoprono nuove opportunità di business con margini soddisfacenti e si identificano le variabili critiche sulle quali fare leva.
Con la determinazione si impara a fare in modo che anche i collaboratori più renitenti condividano il perseguimento di obiettivi condivisi.
Creatività e determinazione sono interdipendenti. La creatività senza determinazione non fa fare molta strada. Analogamente la determinazione non porta i risultati desiderati senza soluzioni creative.
Da qualche tempo sto visitando alcune aziende di dimensioni di rispetto, anche se non molto grandi. Si aggirano intorno ai 90/100 milioni di € di fatturato ognuna. Appartengono al settore del contoterzismo farmaceutico, in Italia molto sviluppato. I titolari vantano clienti-committenti di fama mondiale. Il loro punto di forza consiste nell’aver capito che investendo sempre di più nella qualità e nella produttività sono diventate competitive. Non hanno avuto bisogno di de localizzare le produzioni.
Non solo, ma i titolari amano anche  affermare il proprio ruolo personale. Sono ambiziosi.
Non altrettanto avviene nelle grandi aziende. La maggior parte di esse sono indebitate fino al collo. Sopravvivono perché sono sostenute dalla banche e da relazioni politiche importanti.
L’unica eccezione è FIAT. Creatività e determinazione sono le variabili di fondo che caratterizzano la condotta del CEO, Marchionne. Vale la pena seguirne le mosse. Ci si renderà conto che i due caratteri, creatività e determinazione, svettano su tutti gli altri.

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