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CHI INFLUENZA LA REPUTAZIONE DI UN’AZIENDA

Apparentemente la Reputazione dipende da tutti coloro che hanno, direttamente o indirettamente, rapporti d’affari con la nostra azienda. Di fatto occorre distinguere interlocutori esterni ed interlocutori interni. Tra gli interlocutori esterni si annoverano i seguenti:
prospect
clienti che hanno acquistato una sola volta
clienti persi
clienti fidelizzati
partner
stakeholder
 
Tra gli interlocutori interni si annoverano:
collaboratori diretti e indiretti
top management (consiglieri di amministrazione e dirigenti)
 
Il solo fatto di sapere a priori quali siano le categorie giudicatrici della Reputazione della nostra azienda costituisce un passo avanti per capirne meglio la portata. Ma non basta.
Al numero di categorie giudicatrici occorre aggiungere i parametri da tenere sotto controllo allo scopo di ottenere una valutazione più significativa possibile. Essi sono: la obiettività, la rappresentatività, il peso di ciascuna variabile.
Niente male per chi volesse cimentarsi nel valutare la Reputazione della propria azienda. 

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