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PERCHE’ LE AZIENDE A RETE FANNO FATICA A DECOLLARE

A causa della moltitudine di piccole aziende, in Italia, l’impresa a rete dovrebbe funzionare bene. Anzi, dovrebbe costituire uno dei modelli economici di riferimento. Tanto più che le grandi imprese si muovono a fatica in un mondo sempre più globalizzato e competitivo.
Per intenderci, si ha l’impresa a rete tutte le volte che un certo numero di aziende tra di loro complementari si uniscono per dare luogo ad una linea di prodotti o di servizi. Prescindiamo dalla forma giuridica.
Già il prof. Butera definiva nel 2001 l’azienda rete così: “sistema di riconoscibili connessioni multiple e di strutture all’interno delle quali nodi ad alto livello di autoregolazione(o sistemi aperti vitali) operano e sono capaci di cooperare per fini comuni e/o compatibili”
Ogni azienda dell’impresa a rete rimane quella che è sempre stata. Semplicemente unisce le forze con altre aziende per realizzare qualcosa di unico. Che sia un prodotto o un servizio non ha importanza.
Una forma avanzata di impresa a rete si ha quando ogni azienda decide di utilizzare una piattaforma informatica comune a tutte. Tutte le unita della rete utilizzano un unico server e gli stessi programmi IT. Non necessariamente il server deve essere unico. Ciò che conta è che siano a disposizione di tutti i dati  i datti di interesse comune.
Questo semplice meccanismo non sta funzionando. Eppure dovrebbe far risparmiare un bel po’ di soldi. Soprattutto dovrebbe far aumentare il giro d’affari.
Le ragioni per cui non sta funzionando non sono pubblicate da nessuna parte.
E’ probabile che la natura stessa individualistica degli italiani sia tale da indurre ogni titolare della propria unità ad operare per conto proprio. Il meccanismo perverso che non fa decollare le imprese a rete è arcaico. Ogni impresa in rete, per il fatto che gli impegni nei confronti delle altre aziende della rete sono informali, pensa di poter trarre qualche vantaggio diretto, indipendente dai vantaggi degli altri. Il suo obiettivo di fondo non è l’aumento di sinergia tra le imprese della rete, ma il proprio tornaconto. Questo atteggiamento presto o tardi viene scoperto ed alimenta la diffidenza nella altre imprese della rete.
I danni derivanti da questi atteggiamenti si moltiplicano. Le aziende utenti o acquirenti non riescono ad avere fiducia nella organizzazione che sta loro accanto.

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