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REPUTAZIONE CHIAMA REPUTAZIONE

REPUTAZIONE CHIAMA REPUTAZIONE
 
Mano a mano che mi inoltro nell’argomento Reputazione aziendale scopro anfratti che stimolano nuove riflessioni.
Il più delle volte si parla di Reputazione riferita a questa o quell’azienda, ma non ci rende conto che lo si fa in astratto. Oltre al problema di come si faccia a valutare o a ricostruire la Reputazione di un’azienda, resta anche il problema di stabilire in che misura chi giudica sia nelle condizioni di emettere un giudizio sulla Reputazione di un’azienda. E’ come dire che la Reputazione vale tanto più quanto più il giudizio sulla stessa sia stato emesso da chi goda almeno della stessa Reputazione dell’azienda oggetto di quel giudizio. E viceversa.
I membri di un’associazione delinquenziale non potranno certo contribuire all’elevazione del livello di Reputazione di un’azienda. Eppure non è da escludere che ne abbiano sperimentato i prodotti e li abbiano apprezzati. E’ come dire che l’apprezzamento di una persona che si distingue per la sua specchiata etica avrà certo un valore ben diverso dal valore del giudizio di un delinquente.
Ne discende che se è vero che la Reputazione è la risultante dei giudizi forniti da interlocutori di quell’azienda è altrettanto vero che il giudizio globale dipende anche dal livello di Reputazione di chi tale giudizio fornisce.
Anche di questo si dovrà tenere conto nella predisposizione delle analisi per la valutazione della Reputazione di qualsiasi azienda.
 

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