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L’ICT NON VA SOLO USATA. VA UTILIZZATA PER PRODURRE VALORE

Che l’Information Communication Technology (per brevità ICT) sia il motore della crescita dei paesi occidentali è riconosciuto da molti. Chi non lo avesse ancora capito sarà bene che si ponga seriamente questo problema. Di un altro aspetto sono convinto. L’ICT è troppo spesso usata come un totem, come il toccasana per tutti i malanni delle aziende.
Si parla tanto di piattaforme tecnologiche, ma si parla troppo poco di soluzioni. Si diffondono tanto di social network, ma si parla troppo poco di incremento di valori di relazioni basate sulla diffusione della conoscenza. Si discute diffusamente di aziende in rete, ma si parla troppo poco di omogeneizzazione dei contenuti.  Si parla troppo di technicalities, ma si parla troppo poco di approcci e di obiettivi di crescita.
In queste settimane mi sono trovato a discutere con due interlocutori interessati al riposizionamento di un’azienda, l’imprenditore di dimensioni piccole ed un sistemista informatico con una lunga esperienza alle spalle. Casi simili ne ho incontrato molti.
Il problema era: riposizionamento dell’azienda dell’imprenditore. Dopo avere illustrato ad entrambi l’approccio che avrei adottato per riposizionare l’azienda e farla crescere ordinatamente ho avuto l’impressione che il mio progetto fosse stato apprezzato. Ho cercato di metterli uno di fronte all’altro. Dalle reazioni dell’imprenditore ho capito che gli erano sorti molti dubbi circa la fattibilità del progetto. Qualcosa non girava. Si è creato un corto circuito tra i due. L’imprenditore si aspettava di soddisfare le proprie aspettative, il sistemista ha esposto una serie di tecnologie senza armonizzarle ai fini del risultato atteso dell’imprenditore: il riposizionamento della sua azienda.
Questo scompenso tra ICT e soluzione dei problemi aziendali è più diffusa di quanto si pensi.

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