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CHI COMANDA NELL’IMPRESA –RETE

Uno dei problemi critici relativi al funzionamento delle imprese-rete è stabilire chi comanda.
Se questa è l’angolazione il problema è mal posto. Per definizione l’impresa-rete è fatta di aziende che collaborano tra di loro su base non solo ufficiale, ma anche etica. Possono agire su base amichevole o su base di un protocollo scritto. Ma nessuna modifica la propria fisionomia. Rimane com'era.  Non solo, ma nessuna di esse rinuncia al proprio potere in casa sua. Il direttore Generale di ogni azienda che fa parte dell’impresa-rete rimane Direttore Generale. Così pure ogni imprenditore rimane imprenditore della propria azienda. Il problema è definire ruolo e poteri di chi dovrà far funzionare l’azienda-rete con i vantaggi che ci si aspetta.
Nel Post del 7 Febbraio 2911 ho scritto che a condurre l’impres-rete deve essere una figura simile ad un Account o ad un super Account o ad un Project Manager. Se così è non è uno che comanda. Semmai è uno che ubbidisce.  Il “consiglio degli imprenditori” o dei capi della aziende che compongono la rete detiene il vero comando. Il super Account fa in modo che le cose che sostate stabilite siano fatte, sia pure avvalendosi delle competenze specifiche di ci ascuna azienda della reta. Certo occorrerà avere obiettivi di fondo comuni predefiniti. Nel Post citato sopra ho detto che l’impresa rete dev’essere orientata verso i clienti presi uno per uno. Lo scopo di fondo è: aumentare il numero di clienti ed il valore delle singole aziende. Se questi scopi non si realizzano c’è qualcosa che non va. Se l’orientamento è un altro occorrerà definirlo a priori. Senza orientamento e senza scopi non si vede come un’impresa-rete possa funzionare.
Il super Account dovrà avere un ruolo con relativa job description. Il problema della leadership o del potere non si pone. Si presume che il super Account svolga il proprio ruolo con determinazione.
Tanto meglio se è talmente in gamba da diventare anche un leader. Remunerazione e potere passano in seconda linea e dipenndono dai titolari delle aziende che compongono l’impresa-rete.  

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