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COME FUNZIONA L’AZIENDA-RETE

Le aziende-rete nascono quasi sempre spontaneamente, per empatia. Ogni partner pensa semplicemente che sarebbe utile unirsi agli altri per aumentare le sinergie. Nella migliore delle ipotesi ognuno ha una propria ideologia che deve sposarsi con quella degli altri. Di certo, tutti hanno una aspirazione comune, ma bisogna tenere presente che l'impresa-rete nasce come combinazione di più cervelli unici.
Queste premesse sono le stesse che ne favoriscono il successo o la deflagrazione. Tutto dipende dal grado di empatia di coloro che compongono la rete. Ecco perché non esiste schema organizzativo di impresa-rete predefinito. Eppure uno schema organizzativo di riferimento ci vuole. Occorre essere in grado di affronntare i problemi  da risolvere affinché l’impresa-rete funzioni.
Alcune regole organizzative di fondo vanno  tenute presenti.
La prima, il rapporto con i clienti è il focus di ogni funzione dell'impresa-rete. I clienti devono percepire unitarietà di approccio. Solo così si costruiscono notorietà e reputazione. Ci vuole un interlocutore unico che  imposti e gestisca le relazioni con ciascun interlocutore-target. Un super account con ruolo di auditor interno. O anche un project manager. Non necessariamente deve essere l' azionista più importante.
La seconda, deve instaurarsi una leadership di gruppo basata sulla condivisione della Vision e della Mission dell’impresa-rete. L’alignment verso l’esterno e verso l’interno è fondamentale.
La terza, amministrazione e sistema informativo devono basarsi su una piattaforma informatica unica. Solo così si tengono sotto controllo i conti, la gesione è sistemica e si mantengono i costi al minimo.
La quarta, ogni funzione specialistica all’interno della rete deve assumersi la responsabilità dei risultati per le funzioni che le  sono state assegnate. Conosco un’azienda-rete nella quale le unità che non portano risultati vengono eliminate, indipendentemente dalla specializzazione di ogni unità della rete.
La quinta, la comunicazione dev’essere trasversale. Le persone che contano devono essere informate di tutto ciò che riguarda i rapporti con gli interlocutori esterni, siano essi fornitori o clienti.  

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