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L’IMPRESA-RETE FUNZIONA SOLO SE C’E’ EMPATIA DIFFUSA

 
Il fatto che le imprese-rete incontrino difficoltà a diffondersi (vedi post del 4.11.2010) non vuol dire che non possano avere successo .
Chi dice che bisogna essere organizzati, che bisogna essere complementari, che si devono svlgere attitività affini tra le unità che compongono la rete. Io sono dell’avviso che non si realizzi nulla di buono se non esiste empatia diffusa.
L’empatia diffusa è tale quando:
a) tutti coloro che fanno parte della impresa-rete condividono gli obiettivi di fondo della stessa e le decisioni che vengono prese;
b) tutti sono rispettosi delle regole e procedure che saranno messe a punto;
b) tutti sono propositivi nell’apportare contributi alla causa comune. Il rispetto dell’etica è assoluto.
La realizzazione dei punti a), b) e c) porta al cosiddetto Alignment. La letteratura anglo-sassone considera l’Alignment come una delle condizioni essenziali affinché i business funzionino. Il termine italiano corrispondente più adatto è Condivisione. Non significa affatto livellamento verso il basso come si potrebbe immaginare. Semmai l’allineamento dovrebbe avvenire verso l’alto.
I vantaggi dell’Alignment sono diversi:
_tutti conoscono le regole di funzionamento della impresa-rete, dalle procedure decisionali alle responsabilizzazioni dei vari capi funzione, ai sistemi di comunicazione interna. Non ci sono alibi per le divagazioni nei metodi di lavoro;
_il lavoro si svolge con più facilità. Non essendoci bisogno di stabilire nuove regole, si lavora a memoria. O quasi.
_c’è più tempo per dedicarsi alla creatività vera. Quella che porta soluzioni semplici e di valore in presenza di vincoli;
_si risparmia tempo e denaro. Si spendono meno soldi in viaggi, si comunica più rapidamente ed in modo più efficace sia verso l’interno sia verso l’esterno, si semplificano i passaggi procedurali.
Vale la pena provarci. 

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