content top

LE RICERCHE DI MERCATO SONO DIVERSE DALLE RICERCHE DI MARKETING

 
 
Che le Ricerche di Marcato siano diverse dalle Ricerche di Marketing è appurato. Sarebbe sufficiente fermarsi alle desinenze. La desinenza “ato” di Mercato indica stato, la desinenza “ing” di Marketing indica dinamismo, operatività. Già negli anni ‘70 il titolo dell’insegnamento ufficiale universitario è evoluto da Ricerche di Mercato e della Distribuzione Generale in Marketing tout court. Negli anni ‘80 l’ex Associazione Italiana degli studi di Mercato (AISM) è cambiata anch’essa in Marketing. Ma la differenza che conta è concettuale. Le Ricerche di Mercato, per definizione rilevano ciò che è di un mercato, mentre le Ricerche di Marketing forniscono informazioni su ciò che si dovrebbe fare o suggerire di fare. Ricordo di aver commissionato una ricerca quantitativa parecchi anni or sono basata su un campione di 1500 interviste. Riguardava l’apertura di un nuovo locale di ristorazione collettiva. Siccome sapevo bene che avrei voluto che emergessero anche le aspettative delle persone, ho chiesto che venissero inserite nel questionario alcune domande su come le persone avrebbero preferito che fossero alcune soluzioni specifiche del punto di ristorazione. Ho chiesto cioè che mi venissero fornite risposte non solo su come le persone stessero risolvendo il problema della ristorazione di mezzogiorno, ma anche su come avrebbero voluto che fossero risolti alcuni aspetti specifici.
E’ come dire che in generale i sondaggi di mercato forniscono una fotografia relativa al momento delle rilevazione mentre i sondaggi o le ricerche di marketing forniscono anche indicazioni sulle aspettative  dei potenziali utenti. Sono i cosiddetti fattori critici di successo.

A maggior ragione se le ricerche si basano su interviste in profondità è opportuno che evidenzino non soltanto che cosa l’intervistato pensa di quell’argomento, ma è opportuno andare oltre e fare emergere le aspettative. Siccome le interviste in profondità sono poche e costose, tanto vale strumentalizzarle. Esse devono fornire indicazioni utili su come procedere oltre operativamente, se fare o non fare e come fare.

Lascia una recensione

488 Commenti riguardo "LE RICERCHE DI MERCATO SONO DIVERSE DALLE RICERCHE DI MARKETING"

avatar
  Subscribe  
Notificami
trackback

organic drinks

Amala Juices was formed to provide a cold-pressed juicery dedicated to top-quality organic ingredients mixed for maximum health benefits. Amala Juices sells organic cold pressed juices and juice cleanses.

trackback

organic juice cleanse

Amala Juices was formed to provide a cold-pressed juicery dedicated to top-quality organic ingredients mixed for maximum health benefits. Amala Juices sells organic cold pressed juices and juice cleanses.

trackback

The Ships’s Voyages

I believe technological innovation just causes it to be worse. Now there is a channel to never treatment, now there will not likely become a possibility for them to find out.

read review
Ospite

I just want to tell you that I am very new to blogging and definitely liked you’re web blog. Very likely I’m want to bookmark your blog . You definitely have exceptional writings. Many thanks for sharing with us your web site.

website here
Ospite

I just want to say I am just all new to blogs and truly loved this web-site. Very likely I’m want to bookmark your site . You surely come with excellent posts. Thank you for revealing your web page.

navigate to this web-site
Ospite

I just want to mention I am just very new to weblog and seriously loved you’re website. Probably I’m want to bookmark your blog post . You surely come with excellent well written articles. Cheers for sharing your blog site.

John Deere Technical Manuals
Ospite

Vielen dank fьr den Artikel. daraus kann man sich einen guten Eindruck verschaffen Grьsse Meike

Marylin Hoppes
Ospite

Zune and iPod: Greatest people in america assess the Zune in direction of the Touch, still the moment watching how thin and amazingly reduced and mild it is, I try out it towards be a very special hybrid that combines qualities of either the Touch and the Nano. It is fairly vibrant and beautiful OLED display screen is marginally smaller than the touch screen, still the player alone feels Really a bit lesser and lighter. It weighs pertaining to 2/3 as considerably, and is appreciably smaller sized inside width and top, while getting just a hair thicker.

Health and Fitness
Ospite

Appreciate it for helping out, fantastic information.

Health and Fitness
Ospite

I believe you have remarked some very interesting points , regards for the post.

Health and Fitness
Ospite

Great write-up, I¡¦m normal visitor of one¡¦s website, maintain up the nice operate, and It is going to be a regular visitor for a long time.

Health and Fitness
Ospite

You are my intake , I possess few blogs and occasionally run out from to post .I think this internet site contains some really good information for everyone. “Philosophy triumphs easily over past evils and future evils but present evils triumph over it.” by La Rochefoucauld.

Health and Fitness
Ospite

Hiya, I’m really glad I’ve found this info. Today bloggers publish only about gossips and web and this is really annoying. A good blog with exciting content, that’s what I need. Thanks for keeping this web site, I’ll be visiting it. Do you do newsletters? Can’t find it.

Health and Fitness
Ospite

I consider something genuinely special in this internet site.

Health and Fitness
Ospite

Great web site. Plenty of helpful info here. I am sending it to a few pals ans additionally sharing in delicious. And of course, thanks in your effort!

Health and Fitness
Ospite

I simply wanted to say thanks again. I do not know what I might have achieved in the absence of the type of strategies documented by you about that situation. It has been an absolute alarming problem in my position, however , discovering a expert avenue you resolved it made me to weep for contentment. I will be happy for this support as well as believe you realize what a great job your are doing teaching others via your web page. Probably you’ve never come across all of us.

Health and Fitness
Ospite

A person essentially assist to make significantly posts I’d state. That is the very first time I frequented your web page and to this point? I amazed with the analysis you made to make this particular post amazing. Wonderful job!

Health and Fitness
Ospite

Excellent web site. Plenty of useful info here. I’m sending it to several buddies ans also sharing in delicious. And obviously, thank you on your sweat!

Laverne Wenning
Ospite

Great post. Really Great.

Health and Fitness
Ospite

Wow, marvelous weblog structure! How long have you been blogging for? you make running a blog glance easy. The full glance of your web site is great, let alone the content!

Health and Fitness
Ospite

Usually I don’t read article on blogs, but I would like to say that this write-up very forced me to check out and do so! Your writing style has been surprised me. Thanks, quite nice post.

Health and Fitness
Ospite

I and also my guys came looking through the great tips and hints found on your web page and at once developed an awful suspicion I had not thanked the web site owner for those techniques. Those young men were definitely absolutely glad to study all of them and already have definitely been making the most of these things. Thank you for simply being quite helpful and also for using such important areas millions of individuals are really desperate to discover. My very own honest apologies for not expressing gratitude to sooner.

Health and Fitness
Ospite

Hello, you used to write magnificent, but the last few posts have been kinda boring… I miss your super writings. Past few posts are just a little bit out of track! come on!

Health and Fitness
Ospite

Very interesting info !Perfect just what I was searching for! “I meant what I said, and I said what I meant. An elephant’s faithful, one hundred percent.” by Dr. Seuss.

Dolores Rothenberg
Ospite

HiHello, i thinki feeli believe that i sawnoticed you visited my blogweblogwebsiteweb sitesite sothus i got herecame to go backreturn the preferchoosefavorwantdesire?.I amI’m trying toattempting to in findingfindto find thingsissues to improveenhance my websitesiteweb site!I guessI assumeI suppose its good enoughokadequate to useto make use of some ofa few of your ideasconceptsideas!!

Health and Fitness
Ospite

Hey there, You’ve done a great job. I’ll certainly digg it and personally suggest to my friends. I’m confident they’ll be benefited from this website.

Health and Fitness
Ospite

I am extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you modify it yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one nowadays..

Health and Fitness
Ospite

naturally like your web-site but you have to check the spelling on quite a few of your posts. Many of them are rife with spelling issues and I in finding it very troublesome to tell the truth however I will definitely come again again.

Health and Fitness
Ospite

Very interesting points you have mentioned , regards for posting . “Brass bands are all very well in their place – outdoors and several miles away.” by Sir Thomas Beecham.

Health and Fitness
Ospite

Excellent weblog right here! Also your web site so much up fast! What host are you using? Can I get your associate link for your host? I wish my website loaded up as quickly as yours lol

Health and Fitness
Ospite

Just wanna say that this is invaluable , Thanks for taking your time to write this.

pengadaan notebook
Ospite

I like the helpful info you provide in your articles. I will bookmark your blog and check again here frequently. I’m quite sure I’ll learn plenty of new stuff right here! Best of luck for the next!

Health and Fitness
Ospite

I as well as my buddies happened to be digesting the nice suggestions on the blog then suddenly came up with a horrible suspicion I had not thanked the web blog owner for those strategies. Those guys came for that reason excited to read through all of them and have in reality been taking advantage of these things. Many thanks for turning out to be quite considerate and then for making a choice on certain fabulous guides millions of individuals are really eager to understand about. Our own sincere regret for not expressing appreciation to sooner.

Health and Fitness
Ospite

This is very interesting, You’re a very skilled blogger. I have joined your feed and look forward to seeking more of your wonderful post. Also, I’ve shared your site in my social networks!

Metroclick
Ospite

MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick at http://www.metroclick.com/ or , 121 Varick St, New York, NY 10013, +1 646-843-0888

Health and Fitness
Ospite

Usually I don’t read post on blogs, but I wish to say that this write-up very compelled me to check out and do it! Your writing style has been amazed me. Thank you, very great post.

1 8 9 10