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CHIUSURA CORSO ANNUALE UNIVERSITA’ CATTOLICA DI PIACENZA

Venerdi 27 Maggio 2011 alle ore 14,30 terro una lezione a chiusura del Corso di Marketing del professor Roberto Nelli dal titolo:

COSTRUIRE LA REPUTAZIONE D'IMPRESA E FARLA VALERE NELL'ECONOMIA DELLA CONOSCENZA

I cardini sui quali si articolera il mio intervento saranno i seguenti:

  • In che cosa consiste l'economia della Conoscenza
  • Perche occorre parlare di Reputazione d'impresa
  • Quali le implicazioni organizzative
  • Come si costruisce e si fa valere la Reputazione d'impresa

Alla Direzione della Sede di Piacenza dell'Universita Cttolica ed in particollare al professor Roberto Nelli va il mio piu affettuoso ringraziamento.

Iginio Lagioni

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