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IMPRESA RETE n.3: COME INIZIARE

Prima di decidere di costituire un’impresa rete occorre progettarla, almeno nelle linee essenziali.

Per prima cosa occorre chiarirsi bene le idee. Per farlo sarà bene rispondere ad una serie di domande. Eccone alcune:

  1. la mia attività è complementare ad altre?
  2. in che cosa?
  3. quali attività lo sono di più e quali lo sono meno?
  4. perché?
  5. perché dovrei costituire un’impresa rete?
  6. su che base penso sia possibile costruire un’impresa rete?
  7. quali obiettivi vorrei raggiungere?
  8. con quali tipi di professionalità o con quali tipi di aziende dovrei costituire l’impresa rete?
  9. qual è il nostro livello di risorse umane, professionali, tecnologiche?
  10. quali sono i nostri punti forza?
  11. abbiamo talenti?
  12. vale la pena investire su loro?
  13. se si, sono adatti per operare nella futura impresa rete?
  14. abbiamo leader?
  15. in che cosa sono leader?
  16. sono leader sperimentati?
  17. sono leader potenziali?
  18. quali sono i nostri punti di debolezza?
  19. per quali ragioni altri dovrebbero accettare di fare impresa rete con noi?
  20. che reputazione ha la nostra azienda?
  21. qual è il plus sul quale possiamo contare?

A queste domande bisogna di rispondere senza farsi sconti. Almeno con se stessi occorre essere autentici. E’ possibile che ciascuna domanda richieda un’ulteriore disaggregazione in sotto domande, ancora più specifiche.

Prendiamo ad esempio la domanda: abbiamo talenti? Potrebbe valere la pena analizzare in che cosa siano talenti. Se siano versatili o siano solo molto bravi in qualche specificità. Lo stesso vale per i leader

L’approccio analitico è il solo approccio vincente. È l’unico che permetta di andare in profondità. Altri approcci basati sulla esperienza contengono solo scappatoie che non giovano alla futura impresa rete.

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