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IMPRESA RETE N.21: PIATTAFORMA ICT

Ogni impresa rete che risponda ai requisiti di formalità e complementarità indicati all’inizio deve darsi un adeguato supporto ICT. Partiamo dal sito Web. Ogni impresa partner deve avere un proprio sito Web personalizzato. La personalizzazione caratterizza l’impresa in sé e per sé. Siccome è collegata ad altre imprese sotto forma di impresa rete sarà opportuno che si colleghi alle stesse attraverso un link. Il link sarà identico per tutte le imprese partner proprio allo scopo di caratterizzare la propria appartenenza ad un’impresa rete. Ogni impresa partner sarà unica e duplice. Sarà unica per la specialità del suo business. Sarà duplice per l’appartenenza all’impresa rete. Questo è decisamente un valore aggiunto.

Passiamo al cosiddetto sistema applicativo. Tutte le imprese partner dovranno adottare un unico sistema applicativo. Quello dell’impresa rete. Il motivo è semplice: tutte devono essere informate su ciò che dicono o fanno le altre all’interno della impresa rete.

Clienti, preventivi, contabilità, stati di avanzamento progetti, comunicazioni, database, ecc. dovranno essere trasversalizzati.

Non solo, ma siccome ogni impresa partner è libera di uscire dall’impresa rete (salvo preavviso) lo “spicchio” di sistema applicativo di sua appartenenza sarà distaccato automaticamente. Esattamente come se fosse abbonato ad un provider di telefonia mobile.

L’impresa rete sarà così dotata di un sistema ICT trasversalizzato. Il costo di prima installazione dovrà essere ammortizzato nel tempo tra le imprese partner. Ogni nuova impresa che si aggiungerà all’impresa rete pagherà un modesto emolumento come diritto di appartenenza. Come l’iscrizione ad un club.

Il funzionamento dell’ICT trasversalizzata funzionerà come segue: ogni comunicazione, annuncio, modifica, visita a nuovi clienti  sarà letta da tutti i partner. Non solo, ogni partner potrà apportare i propri commenti o critiche utilizzando lo stesso strumento. Dalla lettura incrociata di ogni testo ogni partner deve sentirsi coinvolto. Esattamente come in un blog. Il risultato è che tutti sanno tutto di tutti ed il valore delle relazioni non fa che lievitare. Con vantaggio di tutti i partner.

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