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IMPRESA RETE N. 22: ICT PUNTO DI FORZA

 A priori può non essere facile condividere un’autentica rete web che trasversalizzi tutte le informazioni che riguardano i partner dell’impresa rete. Potrebbe essere interpretata come un’interferenza impropria.

In questa trasversalizzazione sta invece il punto di forza di qualsiasi impresa rete. Le ragioni sono diverse.

Immaginiamo un progetto che tecnicamente non coinvolga tutte le imprese partner. In tal caso anche le imprese non coinvolte riceverebbero le stesse informazioni riguardanti le imprese coinvolte in quel progetto.

Immaginiamo ora di trovarci di fronte ad un altro progetto che richieda un particolare impegno di comunicazione, basato sulla revisione del sito web e sulla comunicazione cosiddetta multicanale. Ammettiamo che alcune delle imprese partner non conoscano molto bene questo approccio. Per il fatto di essere aggiornate sulla impostazione e gestione di un  progetto un po’ innovativo, attraverso la trasversalità delle informazioni possono acquisire nuove conoscenze utili per se stesse. La trasversalità diventa un valore.

Ancora, supponiamo di dover affrontare un progetto di internazionalizzazione di fornitura di un sistema applicativo integrato. Ci serve una nuova competenza specifica. Occorre trovare una nuova azienda partner. Con la trasversalizzazione dell’informazione si può evidenziare questa esigenza. Emerge che uno dei partner sa come risolvere il problema. Ancora una volta la trasversalizzazione delle informazioni sarà risultata protagonista nella soluzione del problema di identificazione di un nuovo partner o specialista. Non c’è bisogno di indire alcuna riunione, nessuno si sposta. I soli costi che si sostengono sono costi di dedizione.

Gli esempi potrebbero continuare.

Qui preme sottolineare che la rete informatica è stato lo strumento fondamentale per l’identificazione e soluzione di un problema che altrimenti avrebbe potuto richiedere tempo e discussioni. Quindi costi e inefficienza.

Per ultimo vale la pena sottolineare che la trasversalità dell’informatizzazione è tutt’altro che un vincolo. Ogni azienda partner può solo cogliere opportunità a proprio favore..

Quindi la trasversalizzazione dell’informazione diventa un punto di forza per aumentare l’efficienza e tenere i costi bassi.

Aumenta la competitività.

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