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IMPRESA RETE N. 24: SITO WEB

 Il primo strumento per implementare qualsiasi strategia di Comunicazione dell’impresa rete è il Sito Web.

E’ il biglietto da visita di qualsiasi impresa rete. Il significato di biglietto da visita va riferito alla impresa rete come sistema. E’ la finestra attraverso la quale si può far conoscere se stessi.Il primo requisito di ogni Sito web non è tanto l’eleganza, la grafica o l’accessibilità ai contenuti. Requisito fondamentale è che si capisca a colpo d’occhio quale business svolge l’impresa rete.

Tutto sommato un Sito Web fatto bene, elegante e/o vivace, non è tanto più utile di  un sito cosiddetto cartolina.

Scopo di ogni Sito Web è la chiarezza e la cosiddetta usabilityo accessibilità. Se cercate il numero di telefono a cui riferirvi dovete poterlo fare con facilità. Così pure le informazioni che cercate.

Certo un Sito Web elegante è più piacevole di un altro statico o con contenuti scarni.

Il secondo requisito è la qualità dei Contenuti. A partire dal Sito Web come supporto informatico, tutto è Contenuti. A partire dal cosiddetto menu, ai riferimenti specifici, ai colori, alla grafica, alla esaustività dei Contenuti, alla capacità di auto esplicitazione, alla ridondanza, al numero di parole, tutto è Contenuti.

Nel predisporre un sito Web occorre preoccuparsi di essere semplici e di facile accesso. La semplicità è uno dei requisiti di attrattività di ogni Sito Web.

I riferimenti devono essere espliciti, i testi devono essere chiari.

I Contenuti non devono essere autoreferenziali. I Siti Web che vantano troppo le proprie attività e competenze rischiano di sollevare dubbi di credibilità.

Semmai si curi l’estetica, ma si lasci in disparte la autoreferenzialità. Attraverso la qualità dei Contenuti di qualsiasi Sito Web gli’internauti devono percepire in che misura quell’azienda sia fa al fatto loro oppure no,

Va ricordato che con un semplice clic qualsiasi internauta può leggere attraverso il mondo. E questo gli conferisce grandi poteri e autonomia di scelta.

Va ricordato che i Siti Web non sono strumenti di vendita, sono soprattutto strumenti di Comunicazione. Per diventare strumenti di vendita devono fare riferimento a piattaforme molto più complesse di un semplice Sito Web. Le singole imprese partner potranno avvalersi del sito Web dell’impres arete linkandosi allo stesso Sito web

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