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IMPRESA RETE N. 28: LE AZIENDE RETE DEVONO ESSERE USER CENTRIC

 Le ragioni sono esistenziali. Ogni tipologia di imprenditore, da solo, non sarebbe in grado di fare nulla.

Che si tratti di un imprenditore di se stesso, vedi artista, pittore, professionista, capitalista, tutti hanno bisogno di qualcosa o di qualcuno sui quali far leva per poter realizzare il loro sogno o il loro progetto. Compreso le imprese rete.

Quando i primi artigiani crearono le  botteghe pensavano alle loro idee da realizzare lo hanno fatto contando sul fatto che qualcuno le apprezzasse. Dopo averle apprezzate, se le acquistavano bene,  se non le acquistavano avrebbero continuato a farele, a migliorarle, oppure le avrebbero abbandonate.

Quando i primi capitalisti cominciarono ad investire non si sono posti il problema del cliente. Il loro problema è stato di fare qualcosa di importante, che fosse ammirato da tutti e, finalmente, che qualcuno acquistasse i prodotti.

Moltissime iniziative non sono state iniziate con l’obiettivo di guadagnare tanti soldi. Il moto primo è sempre stato di realizzare qualcosa che nessuno avesse fatto prima di allora. Verdi, Rossini, Marconi, Natta, Teresa di Calcutta,ecc. nessuno di loro si dedicò alle proprie opere se non per realizzare un’idea che avevano in mente.

Così pure Agnelli, Olivetti, Steve Jobs nacquero con l’idea di fare tanti soldi. Hanno semplicemente pensato che mancasse le cose a cui hanno pensato e che hanno realizzato.

Oggi la finalizzazione delle imprese rete risponde pur sempre ad un’idea retrostante. Per realizzare quell’idea hanno bisogno di clienti che le remunerino.

Siccome i clienti hanno piena autonomia di scelta non è facile catturarli.

Occorre pensare, sin dall’inizio ad una o più idea che siano utili all’umanità.

Siccome l’umanità riceve molti input da tutte le parti si sente autorizzata a fare le proprie scelte autonomamente.

Ecco allora che le imprese devono decidere di realizzare idee che siano più apprezzate possibile. Poi devono comunicarle, farle conoscere. Tanto migliore sarà l’idea di partenza tanto più la gente ne parlerà e la farà conoscere.

L’impresa non può prescindere dai clienti. Sono loro che determinano il favore o meno di qualsiasi iniziativa. Le imprese, tutte, comprese le imprese rete, devono metterselo bene in testa.

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