content top

IL CIENTE AUMENTA IL POTERE DI SCELTA

Che il cliente, nella sua accezione più ampia (prospect, fidelizzato, ecc.), sia andato evolvendo nel tempo sembra ineluttabile. Come conseguenza è anche aumentata la sua autonomia di scelta fino a diventare vero e proprio potere di scelta. In qualche situazione è diventato strapotere di scelta.

Decide di acquistare un oggetto, poi ci ripensa, restituisce l’oggetto appena acquistato, lo cambia. chiede di pagare in modo dilazionato, cambia idea, non mantiene eventuali promesse fatte al rivenditore. Cambia canale di approvvigionamento.

Nella peggiore delle ipotesi, se accade qualche contrattempo nei tempi di consegna chiede i danni o addirittura si fa rimborsare la somma anticipata.

Di fronte a questa realtà al singolo rivenditore non resta che subire la situazione e comportarsi come meglio sa. E’ impotente, la sua professionalità non lo può aiutare più di tanto.

Si rende conto che i clienti scelgono non solo che cosa acquistare, ma lo fanno anche dove e quando vogliono, per ragioni proprie e non per ragioni del fornitore.

Sempre di più lo fanno anche scegliendo il canale attraverso il quale acquistare il prodotto A o B  o C.

Ai canali tradizionali si è da tempo aggiunto il canale web. Gli incrementi annuali delle vendite on line sono dell’ordine di due cifre.

Se l’acquirente aveva preso contatto con un rivenditore tradizionale è probabile che lo abbia fatto per orientarsi meglio nella successiva ricerca in Internet.

Il cliente mostra  tutto il su potere di scelta: nella scelta del tipo di oggetto, nel prezzo, nelle garanzie, nei tempi di consegna, nei valori di servizio.

Conseguenze: il cliente diventa sfuggente, pochi dettagli lo dirottano verso altre scelte. Di certo non si pone i problemi del rivenditore come pure del produttore di questo o quell’oggetto.

Agli offerenti non resta che mettere in atto  strategie di marketing che attraggano gli acquirenti cercando di offrire valori che facciano la differenza.

Devono concentrare la loro attenzione sugli acquirenti ponendosi un solo miraggio: fornire la migliore offerta ai prezzi più convenienti e con i valori più elevati.

Il loro focus deve essere il cliente. L’approccio che ne deriva è definito Client centric. Per realizzarlo dovranno modificare il modo di fare impresa. Dovranno riposizionare le loro aziende.

 

 

Lascia una recensione

441 Commenti riguardo "IL CIENTE AUMENTA IL POTERE DI SCELTA"

avatar
  Subscribe  
Notificami
trackback

Kendall Preschool

[…]Here are some of the sites we suggest for our visitors[…]

trackback

Websites we think you should visit

[…]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[…]…

trackback

Thorn of Girl

Superb facts could be identified on this web weblog.

trackback

You should check this out

[…] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well […]…

trackback

raw juice cleanse

Amala Juices was formed to provide a cold-pressed juicery dedicated to top-quality organic ingredients mixed for maximum health benefits. Amala Juices sells organic cold pressed juices and juice cleanses.

straight from the source
Ospite

I simply want to mention I am new to blogging and site-building and absolutely savored you’re page. Most likely I’m going to bookmark your site . You surely come with beneficial well written articles. Thank you for revealing your web site.

straight from the source
Ospite

I just want to say I am just newbie to blogs and certainly savored your web site. More than likely I’m likely to bookmark your blog post . You really have excellent articles and reviews. Bless you for sharing your web site.

click for more info
Ospite

I simply want to mention I’m new to weblog and really liked you’re website. Very likely I’m likely to bookmark your site . You amazingly have outstanding well written articles. Cheers for revealing your web-site.

John Deere Service Manuals
Ospite

When I originally commented I clicked the -Notify me when new comments are added- checkbox and today when a comment is added I purchase four emails using the same comment. Possibly there is in any manner you possibly can eliminate me from that service? Thanks!

generic viagra vs brand name
Ospite

What would be a good way to start a creative writing essay?

click here!
Ospite

Super comfortable, Made in the USA as well as seeems to become securing up effectively. I use it on a twin couch and check out television.

mandiriqq
Ospite

Hey there. I discovered your web site by way of Google while looking for a comparable matter, your web site came up. It appears great. I’ve bookmarked it in my google bookmarks to visit then.

click for source
Ospite

.}

Health and Fitness
Ospite

I have been surfing on-line more than three hours today, but I by no means found any attention-grabbing article like yours. It is pretty value sufficient for me. In my view, if all site owners and bloggers made good content material as you probably did, the web will be much more useful than ever before. “Learn to see in another’s calamity the ills which you should avoid.” by Publilius Syrus.

Health and Fitness
Ospite

wonderful put up, very informative. I wonder why the other experts of this sector don’t understand this. You should continue your writing. I am sure, you’ve a huge readers’ base already!

Health and Fitness
Ospite

I’ll right away take hold of your rss feed as I can not find your email subscription hyperlink or e-newsletter service. Do you’ve any? Please permit me recognize so that I could subscribe. Thanks.

Health and Fitness
Ospite

Well I sincerely enjoyed studying it. This information procured by you is very practical for good planning.

Health and Fitness
Ospite

I do trust all of the ideas you’ve presented to your post. They’re really convincing and can certainly work. Still, the posts are too brief for newbies. May you please extend them a little from next time? Thank you for the post.

Health and Fitness
Ospite

I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get got an edginess over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this hike.

Health and Fitness
Ospite

Very interesting information!Perfect just what I was searching for! “Oh, I don’t blame Congress. If I had 600 billion at my disposal, I’d be irresponsible, too.” by Lichty and Wagner.

Health and Fitness
Ospite

Heya i’m for the first time here. I came across this board and I find It really useful & it helped me out much. I hope to give something back and aid others like you helped me.

Health and Fitness
Ospite

As I website possessor I believe the content matter here is rattling great , appreciate it for your hard work. You should keep it up forever! Best of luck.

Danica Satterthwaite
Ospite

Thanks-a-mundo for the article post.Really looking forward to read more. Much obliged.

Health and Fitness
Ospite

Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! By the way, how could we communicate?

LarPync
Ospite

Order Medrol Dose Pack Kamagra Pharmacy Online [url=http://brandciali.com]п»їcialis[/url] Cialis E Ipertrofia Prostatica Buy Kamagra 100mg Generic Viagra Medicine Online Order

Health and Fitness
Ospite

You are my aspiration , I possess few web logs and sometimes run out from to post .

Health and Fitness
Ospite

I genuinely enjoy reading on this internet site , it has got superb content . “Words are, of course, the most powerful drug used by mankind.” by Rudyard Kipling.

Health and Fitness
Ospite
I would like to express appreciation to this writer for rescuing me from this particular instance. Because of surfing throughout the online world and seeing principles which are not pleasant, I was thinking my entire life was over. Living without the presence of strategies to the issues you’ve solved by way of your good article content is a serious case, and the kind that might have adversely damaged my entire career if I had not encountered your blog. Your primary talents and kindness in controlling all areas was priceless. I don’t know what I would have done if I had… Leggi il resto »
Health and Fitness
Ospite

Regards for helping out, good info. “It does not do to dwell on dreams and forget to live.” by J. K. Rowling.

Health and Fitness
Ospite

Hello my friend! I wish to say that this post is awesome, great written and come with approximately all vital infos. I’d like to look extra posts like this.

Health and Fitness
Ospite

Fantastic web site. A lot of useful information here. I’m sending it to several buddies ans also sharing in delicious. And of course, thanks for your effort!

Health and Fitness
Ospite

I have been surfing on-line more than 3 hours today, yet I never discovered any interesting article like yours. It is beautiful value enough for me. In my view, if all website owners and bloggers made good content as you did, the web can be much more helpful than ever before. “I finally realized that being grateful to my body was key to giving more love to myself.” by Oprah Winfrey.

Health and Fitness
Ospite

Hi, Neat post. There is a problem with your website in internet explorer, would test this… IE nonetheless is the marketplace leader and a large element of other folks will miss your magnificent writing because of this problem.

Health and Fitness
Ospite

Only wanna admit that this is very beneficial , Thanks for taking your time to write this.

rakit komputer murah
Ospite

As a Newbie, I am constantly searching online for articles that can be of assistance to me. Thank you

pengadaan komputer murah
Ospite

Someone necessarily assist to make seriously posts I’d state. This is the first time I frequented your web page and to this point? I amazed with the analysis you made to create this actual publish incredible. Wonderful process!

Health and Fitness
Ospite

Heya i’m for the first time here. I came across this board and I find It really useful & it helped me out much. I hope to give something back and aid others like you helped me.

Health and Fitness
Ospite

Some truly nice and utilitarian info on this site, likewise I think the layout holds wonderful features.

Health and Fitness
Ospite

Nice read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch as I found it for him smile Thus let me rephrase that: Thanks for lunch! “We have two ears and only one tongue in order that we may hear more and speak less.” by Laertius Diogenes.

1 7 8 9