content top

LA REPUTAZIONE COME DISCRIMINANTE DEGLI ACQUISTI

Ogni volta che si acquista un prodotto o un servizio si compie un’operazione più complessa di quanto sembri a occhio.

Partiamo dalla decisione presa: acquistare un prodotto o un servizio. Dapprima verifichiamo se siamo proprio convinti di quella decisione, poi ci informiamo genericamente per confutare la decisione presa e capire quali siano le eventuali controindicazioni, poi continuiamo ad informarci.

Dapprima chiediamo ad amici o vicini di casa che cosa ne pensano. Anche se non ce lo diciamo entro noi stessi sappiamo che stiamo cercando conferme alle nostre ipotesi di scelta d’acquisto. Non vogliamo commettere errori.

Se siamo acquirenti on line cerchiamo di saperne di più. Effettuiamo confronti in lungo e in largo. Se invece siamo acquirenti tradizionali visitiamo diversi negozi.

A ben guardare tutte le informazioni che abbiamo cercato le abbiamo cercate più per avallare noi stessi che non per conoscere meglio che tipo di acquisto avremmo fatto.

Siccome non ci piace sbagliare continuiamo ad informarci. In realtà il conforto che cerchiamo sta nella fiducia che abbiamo in quell’acquisto. Ci preme che chi ci vende quel prodotto o quel servizio goda di un’adeguata reputazione, che il prodotto o il servizio corrispondano alle nostre aspettative. Tale reputazione costituisce la discriminante di ogni scelta d’acquisto.

Tale reputazione la cercheremo a maggiore ragione se abbiamo deciso di acquistare un servizio. Essendo per sua natura intangibile  possiamo sapere se soddisferà o meno le nostre aspettative solo dopo averne fruito. L’acquisto di un biglietto del treno per andare in vacanza di per sè ci dà solo diritto a fruire del treno. Solo dopo che saremo arrviati a destinazione saremo in grado di esperimere un giudizio sull’acquisto fatto.

Quanto maggiore è la reputazione di cui gode la compagnia ferroviaria, tanto più sarà probabile che l’acquisto vada a buon fine.

 

 

 

481
Lascia una recensione

avatar
136 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
108 Comment authors
Health and FitnessHealth and FitnessHealth and FitnessHealth and FitnessHealth and Fitness Recent comment authors
  Subscribe  
Notificami
ウインドブレーカー ミズノ
Ospite

必要なお客様には、メールにてお送りいたしますので、ご注文時に備考に「納品書必要」と記入ください。
ウインドブレーカー ミズノ http://www.scientificmagnetics.com/scripts/20141202223126-%e3%82%a6%e3%82%a4%e3%83%b3%e3%83%89%e3%83%96%e3%83%ac%e3%83%bc%e3%82%ab%e3%83%bc-%e3%83%9f%e3%82%ba%e3%83%8e-dhgx.html

イヴサンローラン コレクション
Ospite

フォーク・シンガーとしてのスタートは劇団、天井桟敷を主宰していた寺山修司に見出されたことをきっかけに、天井桟敷企画のアルバム『初恋地獄編』に参加したことによる。
イヴサンローラン コレクション http://www.needitnowcourier.com/upload/20141202215952-%e3%82%a4%e3%83%b4%e3%82%b5%e3%83%b3%e3%83%ad%e3%83%bc%e3%83%a9%e3%83%b3-%e3%82%b3%e3%83%ac%e3%82%af%e3%82%b7%e3%83%a7%e3%83%b3-wlxq.html

デュベティカ メンズ
Ospite

従来のニット素材より約25軽量化(アシックス社比)表面はっすい加工で流水抵抗が低減され、水を含みにくいので軽量感も持続する。
デュベティカ メンズ http://www.gelatideluxe.com/system/20141202235042-%e3%83%87%e3%83%a5%e3%83%99%e3%83%86%e3%82%a3%e3%82%ab-%e3%83%a1%e3%83%b3%e3%82%ba-kiin.html

ケイトスペード バッグ セール
Ospite

生麺よりも保存が容易でギフトにも喜ばれる、大変人気の高い逸品です。
ケイトスペード バッグ セール http://www.hglabsllc.com/contactus/home/header/20141202234345-%e3%82%b1%e3%82%a4%e3%83%88%e3%82%b9%e3%83%9a%e3%83%bc%e3%83%89-%e3%83%90%e3%83%83%e3%82%b0-%e3%82%bb%e3%83%bc%e3%83%ab-douk.html

the book of mormon broadway tour
Ospite

Hello mates, nice paragraph and fastidious urging commented at this place, I am really enjoying by these.|

パタゴニア ショップ
Ospite

電子回路実験などのベンチトップでの用途から半導体や電子部品、自動車電装部品の検査装置への組込みなど、限られたスペースでの用途にも適合できるコンパクトボディと安定度の高い大容量出力を兼ね備えています。
パタゴニア ショップ http://www.acidistributors.com/Deweze/Images/details/20141202234415-%e3%83%91%e3%82%bf%e3%82%b4%e3%83%8b%e3%82%a2-%e3%82%b7%e3%83%a7%e3%83%83%e3%83%97-jfbd.html

フライトジャケット アルファ
Ospite

商品説明「ジレット センサースリー 首振式 使い捨て2本入り」は、お肌の凹凸にフィットする動く3枚刃を採用した、使い捨てタイプのシェイバーです。
フライトジャケット アルファ http://www.scabpa.org/scripts/photo/sidebox/20141202220352-%e3%83%95%e3%83%a9%e3%82%a4%e3%83%88%e3%82%b8%e3%83%a3%e3%82%b1%e3%83%83%e3%83%88-%e3%82%a2%e3%83%ab%e3%83%95%e3%82%a1-ebkl.html

リモワ 正規品
Ospite

ナイキ (NIKE) ダイヤモンドレディ SHA/DO プラクティスユニフォーム 512195 [分類:野球 ユニフォーム 上下セット]【ポンパレモール】
リモワ 正規品 http://www.ericborgialaw.com/americanrealtitlehome/images/css/20141202222247-%e3%83%aa%e3%83%a2%e3%83%af-%e6%ad%a3%e8%a6%8f%e5%93%81-fecz.html

ルブタン 靴 通販
Ospite

インナーソール:取り替え式適合する別売中敷:TZS711・TZS7122014年 モデル 手配分類「在庫商品」店舗でも販売していますので、完売の際はご容赦下さい。
ルブタン 靴 通販 http://www.kruegerlegal.com/content/css/templates/20141202230723-%e3%83%ab%e3%83%96%e3%82%bf%e3%83%b3-%e9%9d%b4-%e9%80%9a%e8%b2%a9-lsbp.html

タトラス デュベティカ
Ospite

ポイント最大20倍 要エントリー 9/3 1:59マデ HARUTA 303 BLACK / ハルタ レディース タッセルローファー ビジネス リクルート フレッシャーズ //
タトラス デュベティカ http://www.stirlingadvisors.com/styles/ades/html/20141202225229-%e3%82%bf%e3%83%88%e3%83%a9%e3%82%b9-%e3%83%87%e3%83%a5%e3%83%99%e3%83%86%e3%82%a3%e3%82%ab-qsxw.html

パーティーロングドレス
Ospite

その場合、キャンセルとさせていただきますのでご了承ください。
パーティーロングドレス http://www.ewmi-praj.org/Images/lawyer/page/20141202232856-%e3%83%91%e3%83%bc%e3%83%86%e3%82%a3%e3%83%bc%e3%83%ad%e3%83%b3%e3%82%b0%e3%83%89%e3%83%ac%e3%82%b9-gjdj.html

ブランド ゴヤール
Ospite

〜信頼と安心の国内工場での生産品です〜 国内の職人がひとつずつ丁寧に仕上げた逸品です。
ブランド ゴヤール http://www.steellogic.com/Silverlight/Gallery/modules/20141202222527-%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89-%e3%82%b4%e3%83%a4%e3%83%bc%e3%83%ab-bcwz.html

Pills
Ospite

Really nice – great job!

consigli per dimagrire
Ospite

Does your blog have a contact page? I’m having problems locating it but, I’d like to shoot you an e-mail. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it improve over time.

ugg ブーツ オーストラリア
Ospite

・プレーンシェードやフラットカーテンもお作り出来ます。
ugg ブーツ オーストラリア http://emendoza.com/upload/20141202230845-ugg-%e3%83%96%e3%83%bc%e3%83%84-%e3%82%aa%e3%83%bc%e3%82%b9%e3%83%88%e3%83%a9%e3%83%aa%e3%82%a2-cwkb.html

ways on how to get pregnant
Ospite

Effortless Products For Intrauterine Insemination For 2012 at:: InfertilityCure.tk

ワイシャツ オススメ
Ospite

――「インヒールズ」のエシカルファッションに対する考え方を教えてください岡田さん:私が提案しているのは“60エシカルライフ”。
ワイシャツ オススメ http://www.besttributebands.com/Buttons/js/payment/20141202223911-%e3%83%af%e3%82%a4%e3%82%b7%e3%83%a3%e3%83%84-%e3%82%aa%e3%82%b9%e3%82%b9%e3%83%a1-ejek.html

チェスターコート 通販
Ospite

商品分類 お菓子/デザート/洋菓子/スイーツ/チョコレート/焼き菓子/和菓子/ ご用途 お使い物 /引き菓子/お見舞い/お取り寄せ/御歳暮/クリスマス/お年玉/新年祝い/バレンタイン/お正月/ひな祭り/お彼岸/入学祝い 入社祝い/子供の日/母の日ギフト/夏休み/体育の日/御祝い/贈り物/ギフト/プレゼント/誕生日/結婚祝い/快気祝い/内祝い/お歳暮 京都和束産/産地直送/ホワイトデー/義理返し/お年賀/送料無料/お中元/御中元 送料無料 送料込み /父の日/粗品 開店祝い/お祝い/ブライダル/土産/ご進物/誕生日/引出物/出産祝い/御供え・お供え/ギフト/お取り寄せ/贈答用/お歳暮/母の日父の日「食の文京ブランド100選」2013〜2015に推奨されました。
チェスターコート 通販 http://www.orhima.org/ltcmeeting/images/products/20141203000201-%e3%83%81%e3%82%a7%e3%82%b9%e3%82%bf%e3%83%bc%e3%82%b3%e3%83%bc%e3%83%88-%e9%80%9a%e8%b2%a9-whvn.html

esercizi per dimagrire
Ospite

Greetings from Florida! I’m bored at work so I decided to browse your blog on my iphone during lunch break. I really like the knowledge you provide here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, amazing site!

ダウンコート レディース セール
Ospite

つまり、イチロー選手が広島カープみたいなのを着ていたのです。
ダウンコート レディース セール http://insureyourhealth.net/images/layout3/help/20141203003040-%e3%83%80%e3%82%a6%e3%83%b3%e3%82%b3%e3%83%bc%e3%83%88-%e3%83%ac%e3%83%87%e3%82%a3%e3%83%bc%e3%82%b9-%e3%82%bb%e3%83%bc%e3%83%ab-oyjd.html

Kirakosyan@bing.com
Ospite

Definitely believe that which you stated. Your favorite justification seemed to be on the internet the easiest thing to be aware of. I say to you, I certainly get irked while people consider worries that they plainly do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

まとめ ワンピース
Ospite

シェードは電球を覆うカタチになるので天井側には光が回りません。
まとめ ワンピース http://www.internationalartsentertainment.com/actresses/mary/css/20141203000714-%e3%81%be%e3%81%a8%e3%82%81-%e3%83%af%e3%83%b3%e3%83%94%e3%83%bc%e3%82%b9-kezx.html

www.ekologicznydom.com.pl
Ospite

Does your website have a contact page? I’m having trouble locating it nevertheless, I’d comparable to transmit you an email. I’ve got approximately suggestions for your blog you might live fascinated in audible range. Whichever way, fantastic website and I expression to the fore to seeing it expand over time.

official statement
Ospite

I just want to say I am just newbie to blogging and site-building and seriously enjoyed this website. Most likely I’m likely to bookmark your website . You surely come with remarkable articles. Thanks for sharing your website.

great site
Ospite

I simply want to tell you that I am just all new to blogging and actually liked this web blog. Probably I’m going to bookmark your blog . You certainly have excellent stories. Thanks a lot for sharing your web page.

Tractor Workshop Manuals
Ospite

Can I simply say what relief to uncover somebody who truly knows what theyre dealing with online. You definitely understand how to bring a worry to light and work out it important. More people need to see this and appreciate this side with the story. I cant think youre no more common when you undoubtedly develop the gift.

Health and Fitness
Ospite

I really enjoy studying on this web site , it holds superb posts . “Words are, of course, the most powerful drug used by mankind.” by Rudyard Kipling.

Health and Fitness
Ospite

I got what you intend, thanks for posting .Woh I am delighted to find this website through google. “I was walking down the street wearing glasses when the prescription ran out.” by Steven Wright.

Health and Fitness
Ospite

I have fun with, cause I found just what I used to be looking for. You’ve ended my four day long hunt! God Bless you man. Have a nice day. Bye

Health and Fitness
Ospite

Great beat ! I wish to apprentice while you amend your site, how can i subscribe for a blog website? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear idea

Health and Fitness
Ospite
Health and Fitness

I together with my buddies came studying the nice secrets and techniques found on the website while suddenly I got a terrible suspicion I never thanked the website owner for those techniques. All of the men were certainly warmed to read through all of them and have in effect quite simply been using these things. We appreciate you turning out to be simply thoughtful and also for opting for varieties of important areas millions of individuals are really desirous to know about. My honest regret for not expressing gratitude to sooner.

Health and Fitness
Ospite

I precisely wanted to say thanks once again. I’m not certain what I would’ve accomplished without the information revealed by you relating to my problem. Entirely was a real scary problem in my view, but looking at the very skilled technique you solved the issue forced me to leap with joy. I am thankful for your advice and in addition believe you know what a great job you are always carrying out training the mediocre ones with the aid of a blog. I am certain you’ve never encountered any of us.

Health and Fitness
Ospite

I like this post, enjoyed this one thanks for posting .

Health and Fitness
Ospite

As soon as I observed this website I went on reddit to share some of the love with them.