content top

INTEGRATED CLIENT CENTRIC APPROACH

Integrated Client Centric Approach é un modello gestionale  avanzato verso i clienti. Ne ho parlato a lungo nel mio ultimo libro in corso di pubblicazione.

Esso consiste nel gestire le relazioni con i clienti presi uno per uno (One-by-One) attraverso l’apporto di valore.

Per attuare tale approccio non basta riconoscere che i clienti sono importanti, che si vuol loro bene, e così via. Occcorre partire da alcuni assunti di base. Il principale  consite nel convincersi che i clienti sono la ragione di vita delle aziende ed organizzazioni. Non sono solo importanti. Senza clienti o senza pazienti o senza utenti o senza studenti nessuna organizzazione avrebbe ragione di esistere.

Partendo da questo primo assunto occorre domandarsi cosa ne sia delle varie infrastrutture di ogni organizzazione. Cito il controllo di gestione, il controllo qualità, la contabilità, ecc. Ognuna di queste infrastrutture è importante, ma pur sempre complementare. Come tali decentrabili.

Con l’Integrated Client Centric Approach si modifica radicalmente il paradigma organizzativo di ogni azienda. Meno infrastrutture, meno burocrazia, meno stratificazioni gerarchiche, ma gestioni specialistiche tra di loro coordinate in rete ed in modo sistemico. (v. Don Tapscott & altri – Capitale digitale – Tecniche Nuove).

Ognuno deve avere propri compiti ed obiettivi mirati. Nella fattispecie l’Integrated Client Centric Approcach pone al centro delle  ragioni di vita aziendali il cliente nella sua accezione più ampia, con lo scopo di aumentarne il valore.

L’Integrated Client Centric Approcach si realizza con un apposito processo. Non si improvvisa. Inoltre  può essere adottato a qualsiasi tipologia di business e/o organizzazione, universitaria, industriale, bibliotecaria, ospedaliera, commerciale, ecc.

Il supporto per far far funzionare l’ICCA è dato da un piattaforma digitale che ha come supporto principale un databasemarketing adatto per qualsiasi tipo di azienda od organizzazione.

Lascia una recensione

667 Commenti riguardo "INTEGRATED CLIENT CENTRIC APPROACH"

avatar
  Subscribe  
Notificami
harmoniqq
Ospite

Hiya, I’m really glad I’ve found this information. Nowadays bloggers publish only about gossip and internet stuff and this is really frustrating. A good blog with exciting content, that is what I need. Thanks for making this website, and I’ll be visiting again. Do you do newsletters by email?

Health and Fitness
Ospite

Wow! This can be one particular of the most useful blogs We’ve ever arrive across on this subject. Actually Fantastic. I’m also an expert in this topic therefore I can understand your effort.

www.dominokiukiu99.com
Ospite

Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossip and internet stuff and this is actually frustrating. A good site with exciting content, this is what I need. Thank you for making this web-site, and I’ll be visiting again. Do you do newsletters by email?

harmoniqq.com
Ospite

Hiya, I am really glad I have found this information. Nowadays bloggers publish just about gossip and net stuff and this is really irritating. A good site with interesting content, this is what I need. Thanks for making this website, and I will be visiting again. Do you do newsletters by email?

harmoniqq
Ospite

Hiya, I’m really glad I have found this information. Nowadays bloggers publish just about gossip and web stuff and this is really annoying. A good site with interesting content, that is what I need. Thanks for making this web site, and I’ll be visiting again. Do you do newsletters by email?

harmoni qq
Ospite

Hello there. I found your blog by means of Google while searching for a comparable topic, your site got here up. It appears great. I’ve bookmarked it in my google bookmarks to visit then.

harmoni qq
Ospite

Hey there. I found your website by way of Google even as searching for a related topic, your web site came up. It seems to be good. I have bookmarked it in my google bookmarks to come back then.

lestari qq
Ospite

Awesome write-up. I am a regular visitor of your blog and appreciate you taking the time to maintain the nice site. I’ll be a regular visitor for a long time.

lestari qq
Ospite

Hello there. I discovered your blog via Google while looking for a comparable subject, your web site came up. It seems to be good. I’ve bookmarked it in my google bookmarks to visit then.

dominoqiuqiuapk
Ospite

Hey there. I found your site by the use of Google whilst looking for a related subject, your web site came up. It appears good. I’ve bookmarked it in my google bookmarks to visit then.

Health and Fitness
Ospite

I am writing to let you be aware of what a fabulous experience my cousin’s girl encountered checking yuor web blog. She discovered several things, which include what it’s like to have a wonderful giving mood to make other people with no trouble grasp several problematic subject areas. You really did more than our own expected results. Thank you for showing those warm and helpful, trustworthy, revealing not to mention easy guidance on this topic to Emily.

domino qiuqiu apk
Ospite

Awesome post. I’m a regular visitor of your web site and appreciate you taking the time to maintain the excellent site. I’ll be a regular visitor for a really long time.

lestariqq
Ospite

Awesome post. I am a normal visitor of your blog and appreciate you taking the time to maintain the nice site. I’ll be a regular visitor for a really long time.

lestari qq
Ospite

Awesome write-up. I’m a normal visitor of your site and appreciate you taking the time to maintain the nice site. I will be a frequent visitor for a really long time.

Faytech
Ospite

Faytech North America is a touch screen Manufacturer of both monitors and pcs. They specialize in the design, development, manufacturing and marketing of Capacitive touch screen, Resistive touch screen, Industrial touch screen, IP65 touch screen, touchscreen monitors and integrated touchscreen PCs. Contact them at http://www.faytech.us, 121 Varick Street, New York, NY 10013, +1 646 205 3214

2019 toyota 4Runner release
Ospite

Hiya, I’m really glad I’ve found this information. Today bloggers publish only about gossip and internet stuff and this is actually annoying. A good web site with interesting content, that is what I need. Thank you for making this web site, and I will be visiting again. Do you do newsletters by email?

obat keputihan alami
Ospite

Awesome write-up. I’m a regular visitor of your blog and appreciate you taking the time to maintain the nice site. I will be a frequent visitor for a long time.

1 12 13 14