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Sto portando a termine la correzione delle bozze del mio ultimo libro. Il tiolo é il seguente;ùL’AZIENDA client centric – Gestire lo strapotere del cliente.
Sono convinto che il cliente sia di oggi sia di domani avranno sempre più potere di scelta nei suoi acquisti. Siccome oltretutto i clienti si sono anche rarefatti a causa della crisi tuttora in attoritengo che anche il marketing debba fare un passo avanti.
Il mio scopo è dimostrare come il marketing one-by-one rappresenti la modalità più avanzata per far crescere il valore della propria azienda attraverso un approccio client centric con qualunque tipologia di cliente, personale o organizzato.
La locuzione client centric esprime, di per sé, un approccio analitico più che una semplice propensione volontaristica..
Quindi modificherà completamente i modi di gestire le imprese.
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