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TEST CLIENT CENTRIC IN AZIENDA

Recentemente ho proposto ad una piccola azienda che commercializza prodotti di Hi-Fi di alta gamma di verificare se l’impostazione Client Centric applicata al suo business sia valida. La presentazione del modello Client Centric da me progettato è durata un’ora e mezzo.

Da parte mia ne sono uscito soddisfatto perché mi sono reso conto quanto il suo modello attuale di business sia  maturo e, di consegunza, quanto sarebbe utile un riposizionamento dell’intero modo di condurlo.

Su un solo requisito ho trovato coincidenza tra i comportamenti dell’azienda ed i requisiti da me suggeriti per  diventare azienda Client Centric: la reputazione. Il mio interlocutore ha dichiarato esplicitamente che “in passato, pur di salvare la propria reputazione ci ha rimesso dei soldi”.

Ho capito che gli altri dieci requisiti da me proposti suonavano  nuovi.

Il mio interlocutore, titolare, ha ammesso di essersi sempre occupato genericamente dei clienti, ma che le opportunità potrebbero aumentare se la dedizione agli stessi fosse organizzata con un metodo più moderno.

Ho anche evvertito  una malcelata preoccupazione per il destino del suo business. Lo ha  cominciato oltre quaranta anni fa e lo  sta reiterando ancora oggi, malgrado le mutazioni dell’ambiente esterno e la profonda crisi in atto.

Lo stesso mio interlocutore ha ammesso che dovrebbe far evolvere il modo di far evolvere il suo business attuale, ma non ha saputo dire in che direzione.

Ci penserà. Sicuramente gli ho sollevato un problema. Le ipotesi di riposizionamento del proprio business potrebbero essere più di una. Tutto sta a scegliere quella più adatta al suo modo di pensare e metterla in atto.

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