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QUALE STRATEGIA PER UN E-BOOK?

Il fatto che io abbia deciso di pubblicare il libro l’AZIENDA Client Centric on line non significa che avessi le idee chiare su quale approccio o strategia avrebbe dovuto essere messa in atto. Mi sono sorti spontanei alcuni quesiti, e mi sono domandato se fossero quelli giusti . Eccoli:

_quali obiettivi devo pormi? Quantitativi o qualitativi?

_esiste un problema di posizionamento on line oppure no?

_quale stile di scrittura va adottato per i contenuti di un e-book?

_come gestire i rapporti con gli interlocutori online?

_quali tipi di messaggi inviare?

_quale supporti di comunicazione é meglio adottare?

_a chi dovrei affidare l’incarico di editing del libro, ad un esperto di e-book o no?

_a quale editore on line devo affidarmi?

_quale concept o messaggio di fondo devo comunicare?

_come va allestita la copertina?

_quale formato e quale font sono più adatti per i contenuti di un e-book?

_quale prezzo sarà più opportuno?

_quando è meglio uscire con il nuovo libro?

Mi sono quindi reso conto che la pubblicazione di un e-book non sia solo un problema di approccio o di strategia, ma anche di organizzazione e di economia. L’organizzazione riguarda il chi fa che cosa e l’economia riguarda i costi/ricavi che giustifichino la pubblicazione. Come si vede il problema della pubblicazione di un e-book richiede un minimo senso di progettualità e di programmazione. Quindi di autodisciplina. Altrimenti si rischia un gran pasticcio.

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