content top

QUESTA Sì CHE E’ INNOVAZIONE

Questa va raccontata. Leggo dal Corriere Economia di oggi. Luxottica lancerà l’anno prossimo  i Googleglass, occhiali tecnologici con i quali (presumo) si potranno leggere informazioni direttamente attraverso microschermi riceventi collocati da qualche parte sullo stesso telaio.

Luxottica é un tipico caso di azienda che ha saputo superare la crisi. Dapprima attraverso l’espansione verso i paesi in via di sviluppo ed ora  con l’innovazione, quindi con il riposizionamento di prodotto. Questa volta non si tratta di un puro riposizionamento d’impresa, come vorre la teorica, lo é in parte.

Da notare che Luxottica fattura 7,1 miliardi di Euro, più del doppio rispetto a  dieci anni fa.

Le evoluzioni del riposizonamento di prodotto, quindi marketing, sono state le seguenti: da occhiali da vista, quindi sanitari, é passata agli occhiali di lusso, ad esempio acquistando Ray Ban. Adesso passa al riposizionamento tecnologico con il lancio dei Googleglass.

Che il riposizionamento sia stato di prodotto  é di fatto limitativo. Quando parecchi anni or sono il fondatore e proprietario della Luxottica inseì nella sua azienda lo fece investendo intellettuali. L’attuale  CEO di Luxottica Andrea Guerra entrò in Luxottica nel 2004, all’età di 38 anni. Egli fece un investimento in capitale intellettuale.

Riporto dal testo del Corriere Economia: L’annuncio del passaggio di Guerra da un’azienda (Merloni) all’altra (Luxottica) aveva destato sorpresa. Allora Andrea Guerra avevaa 38 anni. Quella operazione ha suscitato stupore, ma segnò l’inizio di quella separazone tra propriatà e management che il titolare aziendale Del Vecchio aveva annunciato di voler mettere in pratica.

Se poi si analizza  la vicenda Luxottica dal punto di vista teorico ci si rende conto che é da manuale. Se, come ho scritto nell’ultimo  mio Post la competitività si ottiene attraverso l’innovazione tecnologica, in Luxottica si é fatto esattamente questo. Non solo, ma ci si é indirizzati verso la soddisfazione di aspettative di qualcosa di tecnologico che faccia la differenza,  tipiche di questa fase storica del Marketing. L’innovazione non é avvenuta solo in tecnologia pura, ma anche in capitale intellettuale.

Alla faccia di quei i manager ed imprenditori che sono riluttanti verso l’innovazione tecnologica.

 

 

 

 

Lascia una recensione

2214 Commenti riguardo "QUESTA Sì CHE E’ INNOVAZIONE"

avatar
  Subscribe  
Notificami
rajajudiqq.net
Ospite

Hey there. I discovered your website by the use of Google even as looking for a similar matter, your website got here up. It looks great. I’ve bookmarked it in my google bookmarks to visit then.

88situsjudionline.com
Ospite

Awesome post. I’m a normal visitor of your blog and appreciate you taking the time to maintain the excellent site. I will be a frequent visitor for a really long time.

www.texaspokerqq.net
Ospite

Awesome write-up. I am a normal visitor of your blog and appreciate you taking the time to maintain the nice site. I’ll be a regular visitor for a long time.

Situs judi bola resmi
Ospite

Awesome write-up. I am a regular visitor of your blog and appreciate you taking the time to maintain the excellent site. I will be a frequent visitor for a really long time.

Bandarjudiqq
Ospite

Hey there. I found your web site by the use of Google whilst searching for a related topic, your website got here up. It appears great. I’ve bookmarked it in my google bookmarks to visit then.

www.prediksitogel99.net
Ospite

Awesome write-up. I’m a regular visitor of your site and appreciate you taking the time to maintain the excellent site. I’ll be a regular visitor for a really long time.

www.masterjudibola.com
Ospite

Awesome write-up. I’m a normal visitor of your web site and appreciate you taking the time to maintain the nice site. I will be a frequent visitor for a really long time.

Daduqq.org
Ospite

Hi there. I discovered your site by means of Google while searching for a comparable subject, your site came up. It seems great. I have bookmarked it in my google bookmarks to come back then.

www.mandiriqq.me
Ospite

Awesome write-up. I’m a normal visitor of your website and appreciate you taking the time to maintain the nice site. I will be a frequent visitor for a long time.

www.88bandarjudionline.com
Ospite

Hi there. I found your blog by the use of Google while searching for a similar topic, your site came up. It appears good. I’ve bookmarked it in my google bookmarks to come back then.

Alergi Susu
Ospite

Awesome write-up. I am a normal visitor of your website and appreciate you taking the time to maintain the excellent site. I’ll be a frequent visitor for a really long time.

kesehatanjantung.com
Ospite

Awesome write-up. I’m a regular visitor of your website and appreciate you taking the time to maintain the nice site. I will be a regular visitor for a really long time.

Mengatasi Alergi susu
Ospite

Awesome post. I am a regular visitor of your blog and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a really long time.

Prediksi Togel Jitu
Ospite

Hiya, I am really glad I’ve found this information. Nowadays bloggers publish only about gossip and net stuff and this is actually frustrating. A good web site with exciting content, that is what I need. Thanks for making this site, and I will be visiting again. Do you do newsletters by email?

Prediksi Togel
Ospite

Awesome post. I’m a regular visitor of your blog and appreciate you taking the time to maintain the excellent site. I’ll be a regular visitor for a really long time.

Agen Poker Online
Ospite

Awesome write-up. I’m a regular visitor of your site and appreciate you taking the time to maintain the excellent site. I’ll be a regular visitor for a long time.

Situs Togel Online
Ospite

Hi there. I discovered your website by means of Google at the same time as searching for a related topic, your web site came up. It appears to be great. I’ve bookmarked it in my google bookmarks to come back then.

cetak undangan jogja
Ospite

Awesome write-up. I’m a normal visitor of your blog and appreciate you taking the time to maintain the nice site. I will be a regular visitor for a really long time.

bandarq
Ospite

Awesome post. I’m a normal visitor of your blog and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a really long time.

Sewa kapal pulau seribu
Ospite

Hiya, I’m really glad I have found this information. Today bloggers publish only about gossip and web stuff and this is really annoying. A good site with exciting content, this is what I need. Thanks for making this web site, and I’ll be visiting again. Do you do newsletters by email?

Sewa Kapal Tongkang 300 Feet
Ospite

Hey there. I found your web site by the use of Google while searching for a related matter, your site came up. It seems to be good. I have bookmarked it in my google bookmarks to come back then.

travel umroh padang
Ospite

Awesome post. I am a normal visitor of your web site and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a really long time.

Situs Judi Online
Ospite

Awesome post. I am a regular visitor of your site and appreciate you taking the time to maintain the excellent site. I’ll be a frequent visitor for a really long time.

Adu Q
Ospite

Hey there. I found your site by the use of Google whilst looking for a related subject, your website came up. It seems good. I’ve bookmarked it in my google bookmarks to come back then.

Health and Fitness
Ospite

fantastic points altogether, you simply gained a brand new reader. What may you recommend in regards to your put up that you made some days ago? Any positive?

judi qq online
Ospite

Hey there. I discovered your web site by way of Google while looking for a similar matter, your site came up. It appears good. I’ve bookmarked it in my google bookmarks to come back then.

dotapoker poker bagus
Ospite

Hey there. I found your web site via Google while searching for a related topic, your web site came up. It seems to be great. I have bookmarked it in my google bookmarks to come back then.

situs terpercaya
Ospite

Hey there. I discovered your web site via Google even as searching for a similar topic, your website got here up. It looks great. I’ve bookmarked it in my google bookmarks to visit then.

Health and Fitness
Ospite

of course like your web site but you have to test the spelling on quite a few of your posts. A number of them are rife with spelling problems and I find it very troublesome to tell the truth however I will certainly come again again.

Health and Fitness
Ospite

I was recommended this blog by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my trouble. You’re wonderful! Thanks!

Health and Fitness
Ospite

As I web site possessor I believe the content matter here is rattling great , appreciate it for your hard work. You should keep it up forever! Good Luck.

Judi Piala Dunia
Ospite

Hiya, I’m really glad I’ve found this info. Nowadays bloggers publish just about gossip and internet stuff and this is really frustrating. A good web site with exciting content, that is what I need. Thank you for making this web site, and I will be visiting again. Do you do newsletters by email?

Highlight Bola
Ospite

Hiya, I am really glad I have found this info. Nowadays bloggers publish only about gossip and internet stuff and this is actually frustrating. A good website with exciting content, this is what I need. Thank you for making this web site, and I’ll be visiting again. Do you do newsletters by email?

Agen Piala Dunia 2018
Ospite

Hey there. I found your blog by way of Google even as looking for a similar matter, your site got here up. It seems to be great. I’ve bookmarked it in my google bookmarks to come back then.

Bandar Togel Terpercaya
Ospite

Hiya, I’m really glad I have found this info. Today bloggers publish only about gossip and web stuff and this is actually annoying. A good website with exciting content, that is what I need. Thanks for making this web-site, and I will be visiting again. Do you do newsletters by email?

Health and Fitness
Ospite

I like what you guys are up also. Such clever work and reporting! Carry on the excellent works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my web site :).

Agen Sbobet Terpercaya
Ospite

Hello there. I discovered your web site via Google even as searching for a similar subject, your web site got here up. It appears great. I’ve bookmarked it in my google bookmarks to visit then.

Health and Fitness
Ospite
I want to show my appreciation to the writer just for rescuing me from such a situation. Because of scouting throughout the internet and meeting things which are not beneficial, I assumed my entire life was gone. Living devoid of the solutions to the issues you’ve sorted out by way of your good posting is a serious case, and those that would have in a wrong way affected my entire career if I had not noticed your blog. Your personal competence and kindness in handling all the pieces was precious. I am not sure what I would’ve done if I… Leggi il resto »
Health and Fitness
Ospite

I have not checked in here for some time since I thought it was getting boring, but the last several posts are great quality so I guess I¡¦ll add you back to my daily bloglist. You deserve it my friend 🙂

Prediksi Togel Online
Ospite

Awesome post. I am a regular visitor of your web site and appreciate you taking the time to maintain the excellent site. I’ll be a frequent visitor for a long time.

Health and Fitness
Ospite

Thank you so much for providing individuals with remarkably marvellous chance to read in detail from here. It is usually so beneficial and as well , full of a lot of fun for me and my office acquaintances to visit your web site the equivalent of three times a week to find out the new secrets you have got. And of course, I am just always fascinated with the astonishing tips you serve. Selected 3 areas in this post are without a doubt the very best we’ve had.

Health and Fitness
Ospite

You are my aspiration , I have few blogs and often run out from to brand.

Health and Fitness
Ospite

I really like your writing style, great info, thank you for posting :D. “You can complain because roses have thorns, or you can rejoice because thorns have roses.” by Ziggy.

situs poker online paling top
Ospite

Awesome post. I am a regular visitor of your website and appreciate you taking the time to maintain the excellent site. I’ll be a regular visitor for a really long time.

Sewa kapal pulau seribu
Ospite

Hiya, I am really glad I have found this info. Today bloggers publish only about gossip and internet stuff and this is actually irritating. A good blog with exciting content, that’s what I need. Thank you for making this web-site, and I’ll be visiting again. Do you do newsletters by email?

http://arenaqq.cc/
Ospite

Awesome write-up. I’m a regular visitor of your web site and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a really long time.

www.dominokiukiu99.com
Ospite

Hey there. I found your web site by the use of Google whilst searching for a similar topic, your web site came up. It appears to be great. I have bookmarked it in my google bookmarks to come back then.

kaoskaki.co.id
Ospite

Hi there. I found your site by the use of Google even as looking for a comparable topic, your website came up. It appears to be good. I’ve bookmarked it in my google bookmarks to come back then.

harmoni qq
Ospite

Awesome post. I’m a regular visitor of your web site and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a really long time.

paket wisata bromo
Ospite

Hiya, I’m really glad I’ve found this information. Nowadays bloggers publish just about gossip and net stuff and this is really irritating. A good web site with exciting content, that’s what I need. Thanks for making this web-site, and I’ll be visiting again. Do you do newsletters by email?